1) Using An Autoresponder In Your Mortgage Business…Things You Need To
       Know
2) The CAN-SPAM Act And What It Means To Your Mortgage Business
3) 6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists
4) Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business
5) Notable Quote

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We hope to see you on the inside. Our articles for this edition follow...

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1) Using An Autoresponder In Your Mortgage Business...Things You Need
      To Know
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The whole subject of using an Autoresponder is kind of confusing and rarely if ever talked about in the Mortgage Business. This fact alone makes it somewhat mysterious.

As a starting point, we originally published this article a few editions back: What Is An Autoresponder...And Why Does Every Mortgage Professional Need One? It continues to be one of the most read articles in our archives and a great resource.

That being said, let’s start with what an Autoresponder is, and...what it isn’t...

This article explains all...Click Here.

There is no doubt the bill isn't all it was hoped to be, but as of January 1, 2004, the CAN-SPAM Act of 2003 turned US federal law against our biggest internet nemesis...spam.

While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations.

This is a must read article...Click Here.

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3) 6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists
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It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.

This article isn’t meant to discourage you from building your lists...in fact, quite the opposite...
 
Read this article to learn more...Click Here.

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4) Understanding the Use Of Opt-in Email Marketing In Your Mortgage
      Business
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The following is an excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate.

It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section.

“The Golden Rule is: Never...

This article explains all...Click Here.

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5) Notable Quote
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“A banker is a fellow who lends you his umbrella when the sun is shining, but wants it back the minute it begins to rain."

- Mark Twain

Should you have any comments or suggestions about this issue, please contact me at the following email address:

mailto:tom@MortgageMarketingToolKit.com.

To Your Mortgage Marketing Success,

Tom Domin

P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.

About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com

Tom Domin, Publisher
Sunset Management Solutions, Inc.
6504 D Chasewood Dr N
Jupiter, FL  33458

(561) 596-6183

mailto:tom@MortgageMarketingToolKit.com

http://www.MortgageMarketingToolKit.com

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