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1) Why Niche Marketing Makes Sense for Mortgage Professionals 2) 12 Things Every FSBO Needs and Every Mortgage Professional Can Provide 3) Your Auto-Reply Email Function...How to Irritate Mortgage Customers and Alienate Prospects 4) The Ten Commandments of Mortgage Marketing 5) Notable Quote Welcome back, Our articles for this edition follow... ************************************************************************************** 1) Why Niche Marketing Makes Sense for Mortgage Professionals ************************************************************************************** If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific niche. Read this article for details...Click Here. ************************************************************************************* 2) 12 Things Every FSBO Needs and Every Mortgage Professional Can Provide ************************************************************************************* Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of knowledge and a lack of marketing tools. Interestingly, these same reasons also determine the success or failure of your FSBOs. This article explains all...Click Here. ************************************************************************************ 3) Your Auto-Reply Email Function...How to Irritate Mortgage Customers and Alienate Prospects ************************************************************************************ In my opinion, Mortgage Professionals that use the “Auto-Reply” option that’s available in most email programs are making a huge marketing mistake. Read this article to learn more...Click Here. *********************************************************************************** 4) The Ten Commandments of Mortgage Marketing *********************************************************************************** No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land. Read this article...Click Here. ********************************************************************************** 5) Notable Quote ********************************************************************************** “You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.” - Brian Tracy Should you have any comments or suggestions about this issue, please contact me at the following email address: mailto:tom@MortgageMarketingToolKit.com. To Your Mortgage Marketing Success, Tom Domin P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible. ********************************************************************************* About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com Copyright (C) 2007 Sunset Management Solutions, Inc. All Rights Reserved ********************************************************************************* Tom Domin, Publisher Sunset Management Solutions, Inc. (561)596-6183 mailto:tom@MortgageMarketingToolKit.com http://www.MortgageMarketingToolKit.com ********************************************************************************* About this newsletter and your subscription: You are free to use material from Tom's Mortgage Tips Newsletter in whole or in part, as long as you include the above attribution, including the live web site link. ********************************************************************************* Privacy and Spam Policy: I never rent, trade or sell my email list to anyone for any reason whatsoever. You'll never get an unsolicited email from a stranger as a result of joining this list. Do you like this website? Tell your friends about it!
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