October 31, 2006  

  1) Are Your Emails Costing You Some Mortgage Business?

  2) Follow the Advertising Dollars and Improve Your

        Mortgage Business

  3) Are Your Mortgage Prospects “Googling” You?

  4) Notable Quote – Only because it’s Halloween

Happy Halloween,

There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity.

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1) Are Your Emails Costing You Some Mortgage Business?

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I'm not going to list all the reasons email is good. If you're active in the Mortgage Business, reading this article online, or surfing the internet...you know them already.

You're probably an avid email user.  But, used improperly, email can also be a killer for your mortgage business.

This article discusses how that can happen. To read Click Here.

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2) Follow the Advertising Dollars and Improve Your
      Mortgage Business

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If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps.

Every day hundreds of people walk in and out of your corner convenience stores. Coca-Cola, Pepsi and a host of other large manufacturers know that, and spend millions of dollars on promotion and signage at these small stores. They know they will benefit from the advertising and gladly pay the signage costs.

The following article explains all. Click Here to read.

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3) Are Your Mortgage Prospects “Googling” You?

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It’s time to “Google” yourself.  Go to google.com right now and type in your name. Click “Enter” on your keyboard or “Google Search” on your screen. The result that is displayed is your online identity or profile.

If you don’t believe some of your mortgage prospects are checking you out using Google...think again! Thanks to Google, it’s become ridiculously easy for prospects and

customers to find out more about you as a mortgage professional, just by typing your name into the Google search engine.

Here’s an article worth reading...Click Here.

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4) Notable Quote – Only because it’s Halloween

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What do you call a witch that loves the beach?

A sand witch

What do you get if you cross Dracula and a snowman?

Frostbite

What happened to the guy who didn't pay the exorcist?

He got repossessed

What do you get when you divide the circumference of a

jack-o'-lantern by its diameter?

Pumpkin Pi.

Yes...they were frightfully bad!

Should you have any comments or suggestions about this issue, please contact me at the following email address:

mailto:tom@MortgageMarketingToolKit.com.

To Your Mortgage Marketing Success,

Tom Domin

P.S. - If you find typographical or grammatical errors in this newsletter, they're here for a purpose. Some people actually enjoy looking for them and we strive to please as many people as possible.

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About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up

by visiting http://www.mortgagemarketingtoolkit.com/

Copyright (C) 2006 Sunset Management Solutions, Inc.

All Rights Reserved

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Tom Domin, Publisher

Sunset Management Solutions, Inc.

6504 D Chasewood Dr N

Jupiter, FL  33458

(561)596-6183

mailto:tom@MortgageMarketingToolKit.com

http://www.MortgageMarketingToolKit.com

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