Social Networking -

Mortgage Marketing Articles

Social Networking (12)

Some call it a sickness; I call it a success trait. I find myself constantly taking notes, writing down good ideas: in the car, at a party, pumpkin patch or, in this case, at the movies.

I recently found a piece of scratch-paper, buried on my desk, from months back when my wife Melanie and I went to see the
blockbuster hit ‘Social Media’...

Getting the Most Out of LinkedIn

Did someone once tell you to set up a LinkedIn profile? It probably went something like this; “LinkedIn is the professional Facebook. It’s great for business and networking. You really should be on there.” Did I get it right? So, you took that leap and created a profile. But now what?...

Social Media - Is It Friend or Foe?

Virtually all of the mortgage industry marketing experts agree that producers need to have a viable social media strategy to be successful going forward. That is because the consumers are looking for one...

16 Smarter Ways to Use LinkedIn to Build Your Business

We’ll let the financial press drool over the rapid first day rise of its share price. There’s actually a lot more about LinkedIn you should know. While most people think of LinkedIn as a glorified job search board, this social media site is actually an amazing business-to-business marketing tool...

Insider Secrets for Social Media Success - Part III

“You’re Running a Marathon…Not a Sprint” Finishing out our series on social media...

Insider Secrets for Social Media Success - Part II

We’re having some fun this month getting to know some friends and followers who are at the top of their social media games!

Insider Secrets for Social Media Success - Part I

With a nod for some social media love this month, I tapped some real movers and shakers in cyberspace to learn some best practices and cool strategies for real estate and mortgage professionals to put into play...

Social Media: Take Two Breaths and E-mail Me in the Morning

If you are feeling guilty, outdated or downright dowdy because your business is not using social media, consider this column your safe island in the storm. “Just do it” may work for Nike, but it has no place in your marketing efforts...

17 Social Media Tips You Can Use In Your Mortgage Business

While Social Media won't turn a crummy business into a productive one...it does increase your chances of being found by mortgage prospects. This article is worth reading...

Using Facebook And LinkedIn To Promote Your Mortgage Business

There are many in the Mortgage Business experiencing success using Social Marketing. If you've hesitated until now and elected to not not get involved...you're making a huge mistake. Let's hope the following motivates you to take action...

Social Networking And Your Mortgage Business...Welcome To A New World

Welcome to a new mortgage world...a world of social networking and interactive web communication. A world where you can connect with others and promote yourself and your Mortgage Business.

Although the following article was published with Real Estate Brokers/Agents in mind...it carries the same |importance and relevance for the mortgage industry.

What Mortgage Professionals Can Learn From The #1 Online Marketer For 2008

“Who Was the #1 Online Marketer in America for 2008? an article by Randy Eagar

Ever wonder who did the best job of marketing themselves or others online this year?

Well before I tell you, it shouldn’t be a real stretch to come up with it. In fact most of you probably won’t guess who it is, and most of you will not recognize the name of marketer, but you will know who hired him.

To start this off, you have to know that the consensus was made by a national group study looking over all the major companies and players in the industry. The individual that is our top marketing person did so by making the entire “social marketing” field his own tool.

He built up his marketing presence the same way that you and I can build up our marketing presence online; using
"social marketing" tools.

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