Current Market Conditions -

Mortgage Marketing Articles

Current Market Conditions (18)

Are You Really In Charge Of Your Mortgage Business?

Many of you are probably thinking about stepping away from the Mortgage Business. Times are tough and improvement is
agonizingly slow, if at all.

To survive, you need to change your mindset. In tough times, you have to sharpen your marketing skills, bring expertise to your prospects and customers, and most importantly, be smarter.

How to Worsen Our Economic Woes...The "Grinchy" Version

If you've listened to any of the “Osgood Files” you probably became an immediate fan of Charles Osgood as I have.

This article sums up our current economic situation.

Three Mortgage Marketing Commitments Required To Survive A Challenging Market

Many in the Mortgage Business are absolutely stunned that the business has changed so much. Unfortunately, most of them are stunned into either inaction or even the drastic step of leaving the industry and seeking a different career.

How To Survive Our Challenging Mortgage Market

Patti Kouri is a Real Estate Coach and Trainer and is the author of this article...

“There are real estate pros working today, some very successfully, who have never worked in a "down" market. Their license exam was hardly finished before the commissions started rolling in.”

Five Marketing Tips Your Mortgage Business Can Use In A Down Economy

Here’s hoping your not missing out on the new business world. Not so long ago, your phone would ring and you would receive a mortgage inquiry or even a response to your advertising. People even spoke to one another.

If you haven’t noticed…things are different. Now, you and/or your Mortgage Business are checked out online and then the decision is made to pick up the phone...or possibly not depending on the results. Web presence has become critical, and the survival of your Mortgage Business depends on it…

Avoid The Negative Real Estate And Mortgage Hype And Thrive

It must have been a slow news week or so! After a very short break the news media is back with a vengeance and playing their doom and gloom mortgage/credit game.

Half of the experts appearing on the airways are extremely positive. The second half are predicting a financial disaster of the highest magnitude...

Lessons Learned From Our Current Mortgage Crisis

Here are just a few lessons that I’ve learned from our current mortgage market. I urge you to add your lessons to the list and use them to build your Mortgage Business.

1. It's difficult to hear and read all of the bad news in the press and then be associated with negative people. You must believe that you are a reflection of who you hang out with. I challenge you to do as I have done...get out of any energy draining relationships and fill your time with only positive associations and efforts.

2. Those that are deemed un-professional in the Mortgage Business seldom survive a market that we are experiencing. People that need mortgage assistance are looking...Read this article to get them all...

How To Maximize Your Mortgage Marketing Dollars In Today’s Market

There’s no doubt about it, your mortgage marketing expenses are a significant chunk of the total cost of running your Mortgage Business.

With all of the changes we have experienced in the marketplace of late, it’s very possible you may be spending more money than you should or, not spending your money where it should be spent.

As you already know, when times are good, managing your overall production is all that’s really required, everything else just seems to fall into place. Unfortunately today, we find ourselves in a totally different environment.

You’re Fired...5 Things You Must Do To Protect Your Mortgage Business

Today’s mortgage news is certainly grim. Home values are not improving and many markets continue to decline...the sub-prime mortgage situation is spreading...the stock market is very much uncertain...the economy seems to be more than choppy...and, every news snippet you hear or see seems to dwell on that terrible “R” word (recession).

Is it no wonder everyone is worried?

Whatever you are (let’s use the collective term Mortgage Professionals), you need to take the steps necessary to protect yourself and also perpetuate your Mortgage Business.

No Money...No Mortgage Marketing...No Problem...7 Ways To Make It All Work

A number of similar emails recently have requested some advice. The crux of their marketing dilemma can be summed up in this single sentence:

"I’ve extended myself too far, and now face the reality of bills to pay without sufficient funds to adequately market my Mortgage Business."

Ouch! That hurts. And even if you've never found yourself in that exact position, you can still understand the desire to continue to market your Mortgage Business while at the same time minimizing your expenses, right?

Why The “R” Word Shouldn’t Affect Your Mortgage Business...Not Yet Anyway

Ah yes...the “R” word is now being bantered about. It appears the media is getting tired of reporting about the mortgage crisis and has found a new hot topic the last few days...it’s the “R” word the world hates...its recession!

But there’s something dreadfully wrong here...by definition, we’re not even close to recession. If I remember my college economics...a recession is defined as...

5 Disciplines That Can Help You Survive Any Turbulent Mortgage Market

You’ve probably experienced first hand the huge changes that have taken place in the mortgage business these past few months. As you know, most of these changes have been unpleasant to say the least.

Not only did we have lenders closing their doors, those that remained drastically changed their credit requirements and tightened and even altered their underwriting. For a time, trying to get a loan placed and then approved was like watching a slow motion movie with no possible end in sight.

Mortgage Regulation Is On The Way...Are You Prepared?

If you’re in the Mortgage Business and haven’t been paying attention to the new mortgage legislation being proposed, you need to review this article…and, get involved.

On October 22, 2007 Representatives Brad Miller (D-NC), Mel Watt (D-NC), and Barney Frank (D-MA) introduced a bill H. R. 3915 entitled “The Mortgage Reform and Anti-Predatory Lending Act of 2007.”

The Current Mortgage Crisis...Understanding The Reasons

I’m really tired of all the finger pointing that’s taking place and unfortunately, I believe it’s just getting started. Depending on which news source you pay attention too, our mortgage problems are a result of one or more of the following...

The New Mortgage Game...Are You Going To Be A Player Or A Spectator?

If you plan on surviving and keeping your mortgage career on track, you’ll have to learn to deal with the requirements of the new market conditions. Now, this is not brain surgery. In fact, it’s not difficult at all.

But, if you have been struggling as of late, you need to take a close hard look at your marketing plan and incorporate some, if not all, of the following...

The Proposed Foreclosure Bailouts...Do We Really Write Checks To People In Distress?

You need to read this entire article...you’ll be surprised at the answer!

Yes...the number of foreclosure filings is significantly higher than last year. In fact, it’s nearly double what it was a year ago. And, it isn’t anywhere close to being over as hundreds of thousands of foreclosures have yet to be filed.

Mortgage Marketing Steps You Must Take To Survive The Current Market Crunch

To say there’s confusion in the mortgage marketplace right now is probably a gross under statement. Mortgage loan and credit requirements continue to change and adjustments are being made even as you read this article.

In all of this, there are many loan officers and mortgage brokers not only surviving the “mortgage crunch” but they are thriving as a result.

7 Tips To Help Your Mortgage Business Survive The Current Mortgage Meltdown

All of the experts are referring to our current mortgage problems as a mortgage crisis...a much needed adjustment...and even a mortgage meltdown. As might be expected, there’s a lot of finger pointing and blame being levied on everyone connected to the mortgage industry.

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How to Worsen Our Economic Woes...The "Grinchy" Version If you've listened to any of the “Osgood Files” you probably became an immediate fan of Charles Osgood as I have. This article sums up our current economic situation. Three Mortgage Marketing Commitments Required To Survive A Challenging Market Many in the Mortgage Business are absolutely stunned that the business has changed so much. Unfortunately, most of them are stunned into either inaction or even the drastic step of leaving the industry and seeking a different career. How To Survive Our Challenging Mortgage Market Patti Kouri is a Real Estate Coach and Trainer and is the author of this article... “There are real estate pros working today, some very successfully, who have never worked in a "down" market. Their license exam was hardly finished before the commissions started rolling in.” Five Marketing Tips Your Mortgage Business Can Use In A Down Economy Here’s hoping your not missing out on the new business world. Not so long ago, your phone would ring and you would receive a mortgage inquiry or even a response to your advertising. People even spoke to one another. If you haven’t noticed…things are different. Now, you and/or your Mortgage Business are checked out online and then the decision is made to pick up the phone...or possibly not depending on the results. Web presence has become critical, and the survival of your Mortgage Business depends on it… Avoid The Negative Real Estate And Mortgage Hype And Thrive It must have been a slow news week or so! After a very short break the news media is back with a vengeance and playing their doom and gloom mortgage/credit game. Half of the experts appearing on the airways are extremely positive. The second half are predicting a financial disaster of the highest magnitude... Lessons Learned From Our Current Mortgage Crisis Here are just a few lessons that I’ve learned from our current mortgage market. I urge you to add your lessons to the list and use them to build your Mortgage Business. 1. It's difficult to hear and read all of the bad news in the press and then be associated with negative people. You must believe that you are a reflection of who you hang out with. I challenge you to do as I have done...get out of any energy draining relationships and fill your time with only positive associations and efforts. 2. Those that are deemed un-professional in the Mortgage Business seldom survive a market that we are experiencing. People that need mortgage assistance are looking...Read this article to get them all... How To Maximize Your Mortgage Marketing Dollars In Today’s Market There’s no doubt about it, your mortgage marketing expenses are a significant chunk of the total cost of running your Mortgage Business. With all of the changes we have experienced in the marketplace of late, it’s very possible you may be spending more money than you should or, not spending your money where it should be spent. As you already know, when times are good, managing your overall production is all that’s really required, everything else just seems to fall into place. Unfortunately today, we find ourselves in a totally different environment. You’re Fired...5 Things You Must Do To Protect Your Mortgage Business Today’s mortgage news is certainly grim. Home values are not improving and many markets continue to decline...the sub-prime mortgage situation is spreading...the stock market is very much uncertain...the economy seems to be more than choppy...and, every news snippet you hear or see seems to dwell on that terrible “R” word (recession). Is it no wonder everyone is worried? Whatever you are (let’s use the collective term Mortgage Professionals), you need to take the steps necessary to protect yourself and also perpetuate your Mortgage Business. No Money...No Mortgage Marketing...No Problem...7 Ways To Make It All Work A number of similar emails recently have requested some advice. The crux of their marketing dilemma can be summed up in this single sentence: "I’ve extended myself too far, and now face the reality of bills to pay without sufficient funds to adequately market my Mortgage Business." Ouch! That hurts. And even if you've never found yourself in that exact position, you can still understand the desire to continue to market your Mortgage Business while at the same time minimizing your expenses, right? Why The “R” Word Shouldn’t Affect Your Mortgage Business...Not Yet Anyway Ah yes...the “R” word is now being bantered about. It appears the media is getting tired of reporting about the mortgage crisis and has found a new hot topic the last few days...it’s the “R” word the world hates...its recession! But there’s something dreadfully wrong here...by definition, we’re not even close to recession. If I remember my college economics...a recession is defined as... 5 Disciplines That Can Help You Survive Any Turbulent Mortgage Market You’ve probably experienced first hand the huge changes that have taken place in the mortgage business these past few months. As you know, most of these changes have been unpleasant to say the least. Not only did we have lenders closing their doors, those that remained drastically changed their credit requirements and tightened and even altered their underwriting. For a time, trying to get a loan placed and then approved was like watching a slow motion movie with no possible end in sight. Mortgage Regulation Is On The Way...Are You Prepared? If you’re in the Mortgage Business and haven’t been paying attention to the new mortgage legislation being proposed, you need to review this article…and, get involved. On October 22, 2007 Representatives Brad Miller (D-NC), Mel Watt (D-NC), and Barney Frank (D-MA) introduced a bill H. R. 3915 entitled “The Mortgage Reform and Anti-Predatory Lending Act of 2007.” The Current Mortgage Crisis...Understanding The Reasons I’m really tired of all the finger pointing that’s taking place and unfortunately, I believe it’s just getting started. Depending on which news source you pay attention too, our mortgage problems are a result of one or more of the following... The New Mortgage Game...Are You Going To Be A Player Or A Spectator? If you plan on surviving and keeping your mortgage career on track, you’ll have to learn to deal with the requirements of the new market conditions. Now, this is not brain surgery. In fact, it’s not difficult at all. But, if you have been struggling as of late, you need to take a close hard look at your marketing plan and incorporate some, if not all, of the following... The Proposed Foreclosure Bailouts...Do We Really Write Checks To People In Distress? You need to read this entire article...you’ll be surprised at the answer! Yes...the number of foreclosure filings is significantly higher than last year. In fact, it’s nearly double what it was a year ago. And, it isn’t anywhere close to being over as hundreds of thousands of foreclosures have yet to be filed. Mortgage Marketing Steps You Must Take To Survive The Current Market Crunch To say there’s confusion in the mortgage marketplace right now is probably a gross under statement. Mortgage loan and credit requirements continue to change and adjustments are being made even as you read this article. In all of this, there are many loan officers and mortgage brokers not only surviving the “mortgage crunch” but they are thriving as a result. 7 Tips To Help Your Mortgage Business Survive The Current Mortgage Meltdown All of the experts are referring to our current mortgage problems as a mortgage crisis...a much needed adjustment...and even a mortgage meltdown. As might be expected, there’s a lot of finger pointing and blame being levied on everyone connected to the mortgage industry. << Back << Do you like this website? Tell your friends about it!