Mortgage Marketing Articles

Customer Relations (9)

Time Out...Rate Yourself As A Mortgage Professional

Rest assured this is not a test and no one is keeping score. If anything, it’s a little mind exercise and a different way to look and evaluate your efforts as a Mortgage Professional.

Without thinking about it...what is your very first impression or word that comes to mind when you hear the words...

6 Reasons Why People Will CommitTo Your Mortgage...Or Maybe Not!

Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer’s vehicle over another?

And closer to home, why a mortgage prospect would pick one Mortgage Professional to work with on a loan versus another? Whether you’re new to the mortgage business or an old hand at it...it’s an interesting mind exercise. Read this article...

The Ten Commandments of Mortgage Marketing

No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land. Read this article...

If You're Not getting Complaints, Your Mortgage Marketing Is Probably Not Agressive Enough

Quite often I’m asked the following question: I just received a couple of complaints as a result of the marketing campaign that I’m running. I’m concerned about this...should I change my marketing program? Here’s my answer...

Improve Your Mortgage Business...Make Yourself Available

Here’s an interesting little exercise that’s well worth your effort. Make a list of all the different ways your best friends and family members can make contact with you.This article explains all...

Your Mortgage Success and Giving

If you’ve been successful originating mortgages, I’m sure you realize that one of the reasons for your success is that in many areas you are very “giving.” One of the keys to success in the mortgage business is that you are very “giving” to all your clients and your prospects. Let’s take a close look at this “giving” process...

A Great Mortgage Closing Gift

Please tell me you’re attending all of your mortgage closings unless it’s absolutely impossible to do so. Other than the occasional “closing from hell,” this is a really great time to share with your customer as well as the other people involved in the closing. Read about the perfect gift...

Your Community and Your Mortgage Business

One of the most overlooked marketing opportunities available to mortgage professionals is the involvement in their very own community. There are countless choices and causes that you can use as an avenue in your marketing program...

Improve Your Mortgage Business Using Two Little Words

As you know, everyone loves to be appreciated, recognized, and acknowledged for the good deeds they do. The world has changed a lot and being considerate and having manners are becoming a thing of the past.

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