6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists

It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.

You’re probably asking is this really possible? You bet it is! You see, one of the really nice things about the approach we are about to discuss, is that additions to your mortgage database are very highly qualified subscribers.

Your new additions have raised their hand and asked for additional mortgage information from you. They found you instead of you having to find them...how good is that?

So...how can you put this to work in your Mortgage Business? Quite simply...By using a system called...

You’ll notice I didn’t say “The Biggest List Will Win.”

Just so we’re all on the same page...a list is any kind of contact information that is detailed in a database that can be used for business purposes.

Everyone who has made money and continues to make money in the Mortgage Business has used multiple contact lists to accomplish it. The more lists you have working, the more secure your income will be.

Building a good contact list is vital to the overall success of your Mortgage Business. It can be a constant source of mortgage loans for you when times are good, and even more importantly, when times are tough.

There are many ways to build your list, but there are also a few mistakes that can be made during the building process. Here are four (4) mistakes that can be made and how you can avoid them...

If there ever was a time to be marketing to a good database of mortgage contacts, prospects and customers, it’s during a major market adjustment. Kind of like the situation we are all currently experiencing.

Things have certainly changed since I began my marketing career. As a rookie and for many years there after, we chiseled the names and addresses of our customers and prospects in stone to maintain a database of contacts.

Well...not quite! But we did write down the information on file cards and manually sort them every which way.

5 Tips To Make Contacting Your Mortgage Database By Phone Easier

There’s no doubt that using the telephone to keep in touch with your mortgage customers and prospects makes a lot of sense. The telephone is efficient, economical, and personal giving you an immediate response to your call.

Unfortunately, most loan officers and mortgage brokers avoid using the phone for this kind of database contact. I refer to it as the “dreaded phone call syndrome” since many in the mortgage business just can’t bring themselves to pick up the phone.

Today, your email lists can be just as valuable as your physical address lists, and just as, if not more productive in filling your mortgage pipeline. Here are some tips you can use to build your permission based email database...

If you take a close look at the most successful loan originators in the mortgage business, you’ll find they are constantly striving to build, update and add to their lists.

They don’t usually volunteer and/or share any kind of information about their list building practices. They don’t brag about it at all. They quietly go about this list building process without any kind of fanfare. In fact...It’s a little secret that they learned long ago,and they keep it strictly to themselves.

Many of you have huge databases and do a great job of keeping in touch with the contacts on your lists using frequent mailings.

If you are one of these people...Kudos to you! When maintained correctly, your database will provide a super source of mortgage referrals and new loans, keeping your pipeline filled for many years to come.

You've heard it many times...”It’s all in the list”...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else.

And, it’s true...you gotta have a list. Yes I’m talking to you...”Mortgage Professionals.” Whether you’re an old hand at this or a newbie to the business, you must have a list. Read this article to find out why...

This is an important decision and one that only you can answer. It involves not only how much time you have, but how much money is available in your budget.

If you don’t contact your database enough...you’ll loose them to the loan officer down the street. If you contact them too much... you’re taking time away from other lead generation activities and just wasting money.

Your Mortgage Marketing Program and The Rule of Seven

There is a rule of nature commonly known as the “Rule of Seven.” This appears in grouping situations, where control is optimized around the number seven. It appears in a wide number of situations, from the grouping of leaves on plants, to the number of chunks of information that the short-term memory can comfortably handle...