Mortgage Marketing Articles

Direct Mail Articles (4)

99 Tips To Make Your Mortgage Marketing Direct Mail Campaign A Success

If you’re collecting and utilizing physical address information from your prospects, customers, and even Internet visitors, good for you!  The good old U.S. Postal Service will be around for a very long time, ready to assist you with your direct mail campaign.

 

Best of all, direct mail marketing and the Mortgage Business really go hand in hand. It's truly a no-brainer folks...so, don’t dismiss it.

 

Depending on the size and magnitude of your mailing it’s possible that not all of the following tips apply. That’s OK...this
is a great check list for any campaign.


Drip...Drip...Drip Your Way To Mortgage Marketing Success


You’ve probably heard the term “drip marketing.” In fact, if you’re keeping in touch with your mortgage database at all, you’re probably already using some form of “drip marketing.” You may be using a monthly newsletter, postcards, note cards, letters, or any combination there of.

 

“Drip marketing” certainly isn’t a new concept. What it is...is the systematic repetition of your mortgage marketing message which builds name recognition, trust and a relationship between you and your customers and prospects.


5 Words You Should Never Use In Your Mortgage Marketing Material


Ever wonder how many advertising messages we are exposed to in any single day?

 

Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell you the truth...there are some days when I feel that I’ve received that many advertising messages by noon time. Read this article for all the details...


How to Set Up a Totally Free Direct Mail Program for Your Mortgage Business 


This super simple idea will actually allow you to mail
500 or 1,000 or 10,000 or even more...postcards and/or fliers each week for free...all of this without you having to pay one single cent for postage.
Read the entire article...


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