Mortgage Marketing Articles

I’m often asked this question…”I have a few bucks to invest in my business, but not a lot...what should I spend it on? Should I buy a new computer, invest in a mortgage marketing program, or maybe build a website?”

And all I can say is…

Not that,

Not that,

And, not that either.

Here's what you should do...

The one common habit of all successful mortgage people is their insatiable desire to continually educate and motivate themselves. Successful mortgage people never stop reading, listening, and watching material that fills their minds with new

thoughts and new ideas. Read this article to learn more...

Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That’s right, every day you receive a wealth of valuable marketing information that could improve your mortgage business dramatically. Read the entire article here...

If you could identify mistakes that are killing your bridge game, or your golf game, or your exercise routine, or your budget plan, or whatever, would you take heed of that information and correct those mistakes?

Of course you would, and so would I. But how about the critical mistakes we sometimes make as Mortgage Professionals? Have you determined if you’re making some major mistakes in your mortgage career?

Eight Cardinal Sins That Mortgage People Often Commit...Part II

In Part I we reviewed the need for you to establish a “unique marketing (selling) position,” maintaining your Mortgage Professionalism, and setting and reviewing your goals. Here’s the remainder of the Cardinal Sins we often commit...

Joe Girard was a car salesman. During his selling career he sold 13,001 cars, all of them at retail. And, all of them one car at a time...no fleet sales, no multiple sales, and no wholesale sales. He personally sold more cars during his career than most dealerships sell in their lifetime.

If you could start your mortgage career over...knowing what you know today...would you do anything different this time around?

Interesting question isn't it? Obviously, you can't turn back the clock, but you can move forward with what you've learned plus the following advice touted by other mortgage professionals.

Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II

Here’s a few more things I wish I had been told when I first started in the Mortgage Business. In Part I, we covered the fact that you’re in business for yourself and, never stop learning, just to name a few.

One year from now, many of you will be in exactly the same position as you are now. You'll have the same or similar job...you'll have the same friends...and, you'll have the same income.
 
Nothing will have changed for you at all. And, assuming you want things to change and want to improve, that's really a shame. How can I make this disturbing prediction?...

Yes, summer is rapidly coming to a close, and it seems appropriate to reflect upon the childhood tradition of going back to school. For some it was an exciting thought...