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Mortgage Marketing Articles

Email Marketing (18)

Protect Your Mortgage Business From Spam Complaints With GetResponse

Whether your email list contains ten (10) mortgage customers/prospects or many thousands, you and your Mortgage Business are vulnerable to spam complaints if you’re using those email addresses, unless you are using a good Autoresponder.

The next time you start to use Outlook, Outlook Express, or Windows Mail to broadcast a message or even send a single email to someone on your list...ask yourself this important question: ”Are you willing to expose and jeopardize your Mortgage Business and everything you’ve worked for, because of a complaint from one vindictive and disgruntled customer or contact?”

A Mortgage Marketing Lesson Learned From Barak Obama

Barak Obama is probably the last person in the world that you would classify as either an internet or email marketing genius. However, as it turns out, the world’s soon-to-be most powerful man has provided all of us in the Mortgage Business an incredible marketing lesson.

Many mornings prior to election day when I checked my email there was a personal email sent the night before from Barak Obama.

How To Build, Maintain, And Market To An Email List Without Using A Mortgage Website

It’s totally understandable as to why you may not have your very own personal mortgage marketing website. Your employment arrangements may prevent it, or like many of us in the business, there is the fear of taking on a job of building a website.

That being said, our purpose here is to help you build, maintain, and market to your very own email list without a www. (website)...so let’s get with it!

Why You Should Never Ever Rent Or Buy Email Addresses For Your Mortgage Business

Many of you have probably experienced a situation very similar to the following: You are starting our own Mortgage Business or possibly making a commitment to expand your current marketing efforts and you want to broadcast it to the world using email.

But wait...there’s a problem because you don’t have an email list. That’s “ok” you say...we’ll just find a company that will sell us an email address list...and, that will solve our problem.

The CAN-SPAM Act And What It Means To Your Mortgage Business

There is no doubt the bill isn't all it was hoped to be, but as of January 1, 2004, the CAN-SPAM Act of 2003 turned US federal law against our biggest internet nemesis...spam.

While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations. This is a must read article...

6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists

It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.

This article isn’t meant to discourage you from building your lists...in fact, quite the opposite...

Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business

The following is an excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate.

It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section.

“The Golden Rule is: Never...

10 Ways To Build A Permission Based Email List For Your Mortgage Business

There’s no doubt about it, permission based email marketing has come of age, and all of the tools that can make it happen are readily available and economically priced.

Now...you can either sit idly by and ignore the entire email issue, or...seize the moment and learn everything you possibly can knowing full well your Mortgage Business will be rewarded many times over as a result of your efforts.

As with many things in life, there are a few challenges involved in developing a cost effective email list.

An Open Warning To Mortgage Professionals That Use Their Auto-Reply Email Function

That wonderful time of the year is close at hand. Spring will soon turn to summer and with that change comes a few long weekends with family and friends, as well as a planned vacation or maybe even two in the months ahead.

I can tell that this change is already taking place just by looking at my email inbox. As work time turns to leisure time, my inbox grows with auto-reply messages from many of you in the Mortgage Business.

Why Your Mortgage Business Must Use Double Opt-in Email Marketing

If you’ve been collecting email addresses from your mortgage customers/prospects and then using them in your marketing...you need to read this!

What is double opt-in and why should you use it?

Your Mortgage Email...Is It Being Read...Or Even Delivered?

Today, we live in a world of electronic viruses, security breaches, and information leaks. The problem with these violations is that they can tie up the resources of an entire corporate network and your Mortgage Business bringing them to their knees as millions of email messages are automatically and unknowingly passed around by infected host computers.

10 Ways To Build A Great Mortgage Marketing Email List

Today, your email lists can be just as valuable as your physical address lists, and just as, if not more productive in filling your mortgage pipeline. Here are some tips you can use to build your permission based email database...

Are You Collecting Email Addresses With Your Mortgage Marketing?

If you take a close look at the most successful loan originators in the mortgage business, you’ll find they are constantly striving to build, update and add to their lists.

They don’t usually volunteer and/or share any kind of information about their list building practices. They don’t brag about it at all. They quietly go about this list building process without any kind of fanfare. In fact...It’s a little secret that they learned long ago,and they keep it strictly to themselves.

How To Set Up A Professional Mortgage Email Address

As you know, I recommend that you never use a free personal email address for your mortgage business. You know...the email addresses that end with hotmail.com, yahoo.com, aol.com, gmail.com, or whatever. This article explains all...

Your Auto-Reply Email Function...How to Irritate Mortgage Customers and Alienate Prospects

In my opinion, Mortgage Professionals that use the “Auto-Reply” option that’s available in most email programs are making a huge marketing mistake. Read this article to learn more...

Are You A Mortgage Yahoo?

After spending a few minutes with my newsletter mailing list, I noticed that most of you don’t use a permanent email address.

Wow! I hope you’re really in the mortgage business and not just some kind of mortgage Yahoo?

Now don’t get me wrong, there’s definitely a place for those addresses like Yahoo, Hotmail, and Gmail. In fact, I use them myself for various things. But using these email addresses as your business email should not be one of them. This article explains all...

Email Etiquette For Mortgage Professionals

While there are no “official” rules for email, the same old rules of etiquette still apply: courtesy and respect to others, as well as ethics and common sense. Email can be a great asset to your mortgage origination business. Unfortunately it can also work against you too. Read this article...

Are Your Emails Costing You Some Mortgage Business?

There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I’m not going to list all the reasons email is good. If you’re active in the Mortgage Business, reading this article on line, or surfing the internet...you know them already.

You’re probably an avid email user. But, used improperly, email can also be a killer for your mortgage business.

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The next time you start to use Outlook, Outlook Express, or Windows Mail to broadcast a message or even send a single email to someone on your list...ask yourself this important question: ”Are you willing to expose and jeopardize your Mortgage Business and everything you’ve worked for, because of a complaint from one vindictive and disgruntled customer or contact?” A Mortgage Marketing Lesson Learned From Barak Obama Barak Obama is probably the last person in the world that you would classify as either an internet or email marketing genius. However, as it turns out, the world’s soon-to-be most powerful man has provided all of us in the Mortgage Business an incredible marketing lesson. Many mornings prior to election day when I checked my email there was a personal email sent the night before from Barak Obama. How To Build, Maintain, And Market To An Email List Without Using A Mortgage Website It’s totally understandable as to why you may not have your very own personal mortgage marketing website. Your employment arrangements may prevent it, or like many of us in the business, there is the fear of taking on a job of building a website. That being said, our purpose here is to help you build, maintain, and market to your very own email list without a www. (website)...so let’s get with it! Why You Should Never Ever Rent Or Buy Email Addresses For Your Mortgage Business Many of you have probably experienced a situation very similar to the following: You are starting our own Mortgage Business or possibly making a commitment to expand your current marketing efforts and you want to broadcast it to the world using email. But wait...there’s a problem because you don’t have an email list. That’s “ok” you say...we’ll just find a company that will sell us an email address list...and, that will solve our problem. The CAN-SPAM Act And What It Means To Your Mortgage Business There is no doubt the bill isn't all it was hoped to be, but as of January 1, 2004, the CAN-SPAM Act of 2003 turned US federal law against our biggest internet nemesis...spam. While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations. This is a must read article... 6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list. This article isn’t meant to discourage you from building your lists...in fact, quite the opposite... Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business The following is an excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate. It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section. “The Golden Rule is: Never... 10 Ways To Build A Permission Based Email List For Your Mortgage Business There’s no doubt about it, permission based email marketing has come of age, and all of the tools that can make it happen are readily available and economically priced. Now...you can either sit idly by and ignore the entire email issue, or...seize the moment and learn everything you possibly can knowing full well your Mortgage Business will be rewarded many times over as a result of your efforts. As with many things in life, there are a few challenges involved in developing a cost effective email list. An Open Warning To Mortgage Professionals That Use Their Auto-Reply Email Function That wonderful time of the year is close at hand. Spring will soon turn to summer and with that change comes a few long weekends with family and friends, as well as a planned vacation or maybe even two in the months ahead. I can tell that this change is already taking place just by looking at my email inbox. As work time turns to leisure time, my inbox grows with auto-reply messages from many of you in the Mortgage Business. Why Your Mortgage Business Must Use Double Opt-in Email Marketing If you’ve been collecting email addresses from your mortgage customers/prospects and then using them in your marketing...you need to read this! What is double opt-in and why should you use it? Your Mortgage Email...Is It Being Read...Or Even Delivered? Today, we live in a world of electronic viruses, security breaches, and information leaks. The problem with these violations is that they can tie up the resources of an entire corporate network and your Mortgage Business bringing them to their knees as millions of email messages are automatically and unknowingly passed around by infected host computers. 10 Ways To Build A Great Mortgage Marketing Email List Today, your email lists can be just as valuable as your physical address lists, and just as, if not more productive in filling your mortgage pipeline. Here are some tips you can use to build your permission based email database... Are You Collecting Email Addresses With Your Mortgage Marketing? If you take a close look at the most successful loan originators in the mortgage business, you’ll find they are constantly striving to build, update and add to their lists. They don’t usually volunteer and/or share any kind of information about their list building practices. They don’t brag about it at all. They quietly go about this list building process without any kind of fanfare. In fact...It’s a little secret that they learned long ago,and they keep it strictly to themselves. How To Set Up A Professional Mortgage Email Address As you know, I recommend that you never use a free personal email address for your mortgage business. You know...the email addresses that end with hotmail.com, yahoo.com, aol.com, gmail.com, or whatever. This article explains all... Your Auto-Reply Email Function...How to Irritate Mortgage Customers and Alienate Prospects In my opinion, Mortgage Professionals that use the “Auto-Reply” option that’s available in most email programs are making a huge marketing mistake. Read this article to learn more... Are You A Mortgage Yahoo? After spending a few minutes with my newsletter mailing list, I noticed that most of you don’t use a permanent email address. Wow! I hope you’re really in the mortgage business and not just some kind of mortgage Yahoo? Now don’t get me wrong, there’s definitely a place for those addresses like Yahoo, Hotmail, and Gmail. In fact, I use them myself for various things. But using these email addresses as your business email should not be one of them. This article explains all... Email Etiquette For Mortgage Professionals While there are no “official” rules for email, the same old rules of etiquette still apply: courtesy and respect to others, as well as ethics and common sense. Email can be a great asset to your mortgage origination business. Unfortunately it can also work against you too. Read this article... Are Your Emails Costing You Some Mortgage Business? There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I’m not going to list all the reasons email is good. If you’re active in the Mortgage Business, reading this article on line, or surfing the internet...you know them already. You’re probably an avid email user. But, used improperly, email can also be a killer for your mortgage business. << Back << Do you like this website? Tell your friends about it!