Mortgage Marketing Articles

How Email Can Change Your Life

How to Build a First-Class Email List in 30 Days – From Scratch

If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done...

Mention e-mail marketing to fellow mortgage brokers and you may find that many are still hesitant to move away from their tried and true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating business...

Even though Email is an inexact science, follow these simple guidelines and you'll get better results...

Let's begin with this proclamation...I have yet to hear a valid argument for using throw away email accounts in lieu of one’s own domain name for business.

Because of all the reductions, consolidations, closings, mergers, and shut downs that have taken place in the
mortgage industry, many of us have used and then lost the use of probably more than one, mortgage email address....

You never know where you'll find great marketing nuggets, and this one is no different. He publishes a daily blog and is an accomplished author having written twelve (12) best sellers. His tongue in cheek humor is both welcome and refreshing...

Email is a great way to keep your name in front of your prospects and customers. It's quick, fast, and inexpensive.

There are times when we just run out of reasons to maintain that contact. This article covers ten (10) excuses to get you started until you give it some thought and add more...

Whether your email list contains ten (10) mortgage customers/prospects or many thousands, you and your Mortgage Business are vulnerable to spam complaints if you’re using those email addresses, unless you are using a good Autoresponder.

The next time you start to use Outlook, Outlook Express, or Windows Mail to broadcast a message or even send a single email to someone on your list...ask yourself this important question: ”Are you willing to expose and jeopardize your Mortgage Business and everything you’ve worked for, because of a complaint from one vindictive and disgruntled customer or contact?”

The CAN-SPAM Act And What It Means To Your Mortgage Business

There is no doubt the bill isn't all it was hoped to be, but as of January 1, 2004, the CAN-SPAM Act of 2003 turned US federal law against our biggest internet nemesis...spam.

While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations. This is a must read article...

6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists

It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.

Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business

The following is an excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate.

It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section.

Today, we live in a world of electronic viruses, security breaches, and information leaks. The problem with these violations is that they can tie up the resources of an entire corporate network and your Mortgage Business bringing them to their knees as millions of email messages are automatically and unknowingly passed around by infected host computers.

Today, your email lists can be just as valuable as your physical address lists, and just as, if not more productive in filling your mortgage pipeline. Here are some tips you can use to build your permission based email database...

If you take a close look at the most successful loan originators in the mortgage business, you’ll find they are constantly striving to build, update and add to their lists.

They don’t usually volunteer and/or share any kind of information about their list building practices. They don’t brag about it at all. They quietly go about this list building process without any kind of fanfare. In fact...It’s a little secret that they learned long ago,and they keep it strictly to themselves.

As you know, I recommend that you never use a free personal email address for your mortgage business. You know...the email addresses that end with hotmail.com, yahoo.com, aol.com, gmail.com, or whatever. This article explains all...

In my opinion, Mortgage Professionals that use the “Auto-Reply” option that’s available in most email programs are making a huge marketing mistake. Read this article to learn more...

After spending a few minutes with my newsletter mailing list, I noticed that most of you don’t use a permanent email address. 

Wow! I hope you’re really in the mortgage business and not just some kind of mortgage Yahoo?

Now don’t get me wrong, there’s definitely a place for those addresses like Yahoo, Hotmail, and Gmail. In fact, I use them myself for various things. But using these email addresses as your business email should not be one of them. This article explains all...

While there are no “official” rules for email, the same old rules of etiquette still apply: courtesy and respect to others, as well as ethics and common sense. Email can be a great asset to your mortgage origination business. Unfortunately it can also work against you too. Read this article...

There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I’m not going to list all the reasons email is good.  If you’re active in the Mortgage Business, reading this article on line, or surfing the internet...you know them already.

You’re probably an avid email user.  But, used improperly, email can also be a killer for your mortgage business.