There is no doubt that Niche Marketing is the most effective way to break through the tons of competing mortgage marketing messages and be heard by your target customer. If you concentrate on a niche like FSBO marketing...you’ll stand out from the rest...become an expert...become widely known and revered...and, you will be sought out continually for the knowledge you possess.

Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of knowledge and a lack of marketing tools. Interestingly, these same reasons also determine the success or failure of your FSBOs. This article explains all...

How would you like to have the contact information of all new FSBOs delivered to your email box every single morning by 8:00 AM?

If you’re working with FSBOs you already know that a few short days after that “For Sale by Owner” sign is placed in their yard, every single Real Estate Professional within a tri-state area has tried to contact them and list their property. Read the entire article...

How to Help Your FSBO Set the Right Price for Their Home

Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. The wrong price could cost them thousands of dollars any way you look at it.

Here’s why: A price that is “too low” will result in a “net” that is thousands less than they could have gotten with a little research. A price that is “too high” will cause the house to stay on the market for a longer period of time and quite possibly...never sell! This article explains all...

Here’s a question that is often asked:

How and when do I get Realtors/Agents involved in my For Sale by Owner (FSBO) marketing program without them thinking I'm denying or stealing their listings? I don't want to alienate them.

Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using the For Sale by Owner (FSBO) Marketing Program in the Ultimate Marketing Kit a violation of the law? Here's my answer...

Are you actively pursuing the FSBOs in your marketing area? You should be...because you’ll generate a never ending supply of inexpensive purchase mortgage leads if done correctly.

Here’s a really great tool to add to your marketing bag of tricks: “Hold a conference call for FSBOs.” This idea can be used in other niche marketing areas as well...but, for now, let’s concentrate on FSBOs...

I love For Sale by Owners (FSBOs). Why? Because It's like having multiple gold mining claims popping up unexpectedly all over my little piece of land (territory). Without a doubt, when you know how to work with FSBOs, they are one of the easiest avenues to mortgage success that is available.

Unfortunately, most mortgage professionals really choke whenever they have the opportunity work with a FSBO. The following article explains all...

If you're anything like me, you probably love to brag and tell people including your co-workers, how well you're doing. It's only human nature. But if you're currently marketing to For Sale by Owners (FSBOs) or about to start your program, here are some good reasons for keeping your efforts under wraps and cloaked in secrecy...