The Five Essentials of Every Mortgage Web Site

It’s 2011, as I’m sure you’ve noticed, and almost every business has a Web site. We are living in the digital age and people expect you to have one too. If your mortgage company does not have a Web site, do you think your business is suffering?...

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign...

Internet Savvy Marketing

Steps You Should Be Taking After Installing Your Mortgage Website Or Blog

Here some great tips which will help your Mortgage Website/Blog receive more visitors, more natural traffic, be a more “sticky’ (i.e. visitors stay longer) site and be quickly indexed by Google...

There's no point sounding like an idiot when the subject turns to computers. Here's a great little primer that will help keep you straight and informed...

The following list is a continuation of ideas on How To Increase Traffic To Your Mortgage Website. Since the entire list is a little lengthy...we're providing you the entire list in multiple articles, so stay tuned. Part 4 follows...

The following list is a continuation of ideas on How To Increase Traffic To Your Mortgage Website. Since the entire list is a little lengthy...we're providing you the entire list in multiple articles, so stay tuned. Part 3 follows...

The following list is a continuation of ideas on How To Increase Traffic To Your Mortgage Website. Since the entire list is a little lengthy...we're providing you the entire list in multiple articles, so stay tuned. Part 2 follows...

The following list is the best compilation of ideas we've seen in some time. Since it's a little lengthy...we'll provide you the entire list in multiple articles, so stay tuned. Part 1 follows...

If you're using an out-of-the-box Website building system, or have paid someone to develop a hand-coded (HTML editor)
type Mortgage Site for you, and all is working well for you...continue on.

On the other hand, if you're looking for a change, WordPress may just be the answer...

We're all looking for ways to cut costs, save money, and still get the job done. Whether you're originating mortgages from your work-at-home office, or a huge office, this article is an eye opener!

Why You Need A Privacy Policy Page On your Mortgage Website Or Blog

It's possible that folks aren't comfortable contacting you because you you haven't stated formally how you will handle their information. This article is worth reading...

How To Market Your Mortgage Business On-Line

It's important that you market your Mortgage Business. Here's a great article on how to effectively do that quickly and easily...

Are You And Your Mortgage Business Connected?

Yes...all of us have experienced drastic changes in the Mortgage Business due to our financial/credit crisis. But, our customers have also been evolving and being connected can help you get through these trying times.

Although the the following article was written for Realtors/Agents, there is some great advice here for all Mortgage Professionals.

Why Prospects Can't Find Your Mortgage Website

What You Need To Know To Market Your Mortgage Web Site To The Search Engines

How To Satisfy The Search Engines Using Good Content On Your Mortgage Site Or Blog

Although the exact formulas used by Search Engines to index Websites are top secret, there are many good tactics you can implement to improve your site's ranking. The following article is a good place to start and gain some insight into the “search” process...

Are You Protecting Your Online Mortgage Reputation?

If you and your Mortgage Business are online, you need to protect yourself and the brand you are promoting against negatives that can affect your business. This is a must read article...

If you’ve been searching the Internet for an extra income opportunity…good for you! They are available. Just be sure to totally investigate the company, its people, and their claims, thoroughly.

The following article was received recently as apart of one of my newsletter subscriptions. Feel free to “save” it and pass it on to your friends that are also searching. You can even join the newsletter yourself. Don’t forget to give the author credit…

There are some folks that refer to the www in World Wide Web as the Wild Wild Web. This is their way of saying that you’ve got to be careful when you’re on the Internet and I totally agree.

Here’s a case in point...when you click on a link that looks something like this http://Google.com you really expect to land on the Google Web Site. That’s exactly what happens...most of the time. It is possible however, that’s not where you’ll be sent and what you get is totally unexpected...

You’ll need to setup some form of business entity...you’ll have rent/mortgage, staff, electricity, phone, desks, chairs, copiers, fax machines, and a number of other expenses to make your location a decent and workable office. We’re talking about thousands of dollars to set this up and many more each month to keep it going.

Instead, let’s take a look at the startup costs for your own online Mortgage Business...

Website marketing should be an important part of your mortgage business and an integral part of an Internet marketing strategy you develop.

So...You reserved your personal Domain Name, put up a website, and became apart of the on-line world...Good for you!

What do you next?

Do Your Mortgage Business A Favor...Switch To Permission Based Marketing

Here’s a question for you...May I have your permission to show you the future of mortgage marketing?

Powerful isn’t it? And because you’re a Mortgage Professional, the subject of mortgage marketing and loan origination is foremost in your mind. You just may give me that permission immediately, or the worst case is, you’ll give me that permission tomorrow or next week, after reviewing my credentials and/or reviewing information that I offer. Read this article and get the whole story...

Recently, during conversations with a number of Mortgage Professionals almost half of them stated that they had a personal mortgage website for a while now and were getting very little traffic and even fewer leads.

So I asked them what if anything they had done to promote their website and their answer was...

It doesn’t matter whether you’re using business cards, fliers, door hangers, reports, postcards, newspaper or yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of new mortgage prospects.

You do have a mortgage website...you do have a page on your company’s website...or maybe you bought a subset template page on a master mortgage website...you do have an email address that does lend credibility to your mortgage business...and, all and all, you have made the big move with many other Mortgage Professionals to the Internet highway.

Yes...there are bugs that can affect your marketing and you don’t need a pest exterminator to resolve the problem. Now, if you’re a little lost at this point that’s OK...this article is definitely for you and may explain why you’re not generating any mortgage leads from your website. What are Spiders? Read this article to find the answer...

Refinances are down, new home sales are off, lenders are closing their doors, loan programs are being eliminated, and credit requirements are being tightened...it’s no wonder we’re not quite as optimistic as we once were.

It’s against this backdrop that your on-line mortgage presence and Internet marketing takes on a whole new importance. 

Read the entire article here...

There’s no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven’t noticed...the way we do mortgages.

A few years ago I came to the realization that if you’re running a mortgage business that’s computer and Internet based, you need to supplement all of that high technology with something decidedly simple and very old fashioned. This article explains all...

It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking about.

Yet, most people don't even take advantage of the technology they currently have. Read this article to learn more...

You may have missed the news like me...but, the Web just passed a mammoth milestone. “There are now 100 million Web sites with domain names and content on them.” According to Rich Miller of Netcraft, an Internet monitoring company. 

The numbers are absolutely staggering. Every single day millions of pages are added to the Internet and new users are hopping online for the first time in unthinkable numbers. We're still along way from living in a world where everyone and every location is "wired," but the net's growth is nothing short of incredible.

So, what does that have to do with your Mortgage Business? Everything!

If you're anything like me, you're neither an internet techie nor a web designer or even a programmer. You're a Mortgage Professional and probably don't want to change professions at this point.

I don't blame you...I wouldn't either. Read the entire article.