Miscellaneous Stuff -

Mortgage Marketing Articles

Miscellaneous Stuff (44)

4 Online Reputation Management Tips for 2012

What are your customers saying about your business, product and/or services? What are your potential customers reading
about your business practices? Where do your customers talk about you? Knowing the answers to these questions are the
first steps towards building a positive reputation on the web...

20 Synonyms for “Expert”

Just as the many synonyms for beginner should be picked over with care to capture the correct connotation, the numerous
alternatives available for referring to an expert have sometimes unique or specific senses appropriate for some contexts and unsuitable for others. Here’s a usage guide to such words....

10 Things To Stop Doing In 2012

Whenever there is a new year, we think of all the things we’d like to do to make this the best year ever, but have you ever stopped to think about things you should stop doing?

Kindle Adds Fire to Marketing Channels

On Nov. 15, the Kindle Fire made its debut. The price is only $200 which should push more tablets into the mainstream at a breakneck pace. As a result, publishers of mortgage related content will have an even greater opportunity now to be “seen” and garner significant exposure, building their following and businesses as a result...

Our Top 5 Mortgage Marketing Articles For 2011

In review of 2011, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing Tips. “Tom's Inner Circle Membership” growth has been nothing less than phenomenal.

The following articles have rated high with viewers and available to you to read...

When is a “Mistake” Not a Mistake?

In his landmark essay about the English language, George Orwell talked about multi-syllabic Latin words that fall “upon the facts like soft snow, blurring the outline and covering up all the details.”

4 Ways to Do More Business Without Spending More Money

The following four ways to do more business without spending more money may seem simple and easy to accomplish, yet over 97% of us don’t do these things...

One Word: Changes Everything

“People are behaving strangely around me. Strangers say hello to me...that’s new. I really didn’t anticipate how many people in the restaurant business even cared about what I had to say.”

A Short Course On The Art Of Apologizing

How important is an apology? Why do we apologize? And what words seem to work better than others?...

What is Hot and What is Not in Technology for 2011

Here are our Top 5 Winners Predicted for 2011 as well as our Top 5 Losers for 2011...

15 Daily Activities That Can Make A Difference In Your Mortgage Business And Life

It's amazing how a few daily activities done consistently, can change your attitude, your outlook on life, and your Mortgage Business. How many of the following can you implement into your daily schedule?

Three Ways To Publish Your Mortgage Message

No doubt about it...the news media is out-marketing you, undermining you and flat-out stealing sales from you. The message in the media is that real estate is bad. Here are three (3) ways to publish your message...

Quick Closings...Too Good To Be True?

If it looks to to easy, and seems to easy...it's not the real deal. Getting an email from someone who claims to be interested in property "in your area" is a dead give-away. You need to learn to use the “delete” button. The following explains all...

A New Alliance Is Formed To Combat Mortgage Rescue Schemes

Steps are being taken to organize a powerful alliance of state and federal law enforcers to battle scammers who profit on homeowners facing foreclosure. This article explains all...

Strategic Defaults...Commercial Mortgages Are Not Immune

Commercial defaulters may affect and influence how financing is obtained by all of us in the years to come. This article explains all...

When Was The Last Time You Said...Thanks For Your Time!

Sometimes we get so caught up and absorbed in our daily routine (especially since we're in the Mortgage Business), we may forget about other people and their feelings. The following story is a good one and well worth your time...

Are Your Friends Holding You Back From Success In The Mortgage Business?

There are many that believe that if you keep successful people around you,...you will be successful! This article explains all...

How To Immediately Improve Your Writing, Your Advertising, And Your Responses...Guaranteed!

Here's an idea that's guaranteed to work. Now, you're probably already using a variation of this, but this article takes it to a new level. It's all about the effective use of “The Rule of 24.”

How To Care And Protect Your Mortgage Laptop Computer When Traveling

Traveling with your Laptop can present some challenges, especially if your entire Mortgage Business resides on that device. The following advice is well worth considering...

Are You And Your Mortgage Marketing FTC Compliant?

With all of the changes and regulations we have experienced in our Mortgage Businesses, who would think that the Federal Trade Commission (FTC) is looking closely at how we originate mortgages...

The New FHA Lending Guidelines Are In Effect

The following article is a great overview of the FHA changes that took effect April 5, 2010...

Are You A Public Or A Private Person...If You Are In The Mortgage Business...Do You Have A Choice?

Here's a little exercise that's worth your time...Take a few minutes and list everywhere your name may appear as a result of your being in the Mortgage Business.

The following items may help you get started with your list...

It's Time To Say Goodbye To 2009 And Welcome 2010

Yes...it's definitely time to say goodbye to 2009. There are a number of things you can do to prepare for 2010 and this article covers some of these ideas...

Our Top 20 Mortgage Marketing Articles For 2009

In review of 2009, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing. “Tom's Inner Circle Membership” has continued to grow in both reputation and stature.

Is IRS Checking Tax Returns Against Home Loan Applications?

If you are self-employed and your current home mortgage was based on a mortgage application using stated income, and your tax return shows a lot of write-offs, you may be subject to an audit.

Worse yet...if you originated the loans for those self-employed folks...guess who may be brought into the fray? That's right...our names are on those loan applications. This article is a must read...

Strategic Default...An Explanation For 25% Of Our Foreclosures

A new term has crept into our mortgage vocabulary. It's called the “Strategic Default.” It accounts for at least 25% of our current foreclosures. The following article appeared in The Wall Street Journal Blog and explains it well...

A Neat Seven (7) Day Marketing Plan Worth Your Consideration

When your marketing efforts aren't producing and things are a little slow...it's the perfect opportunity to try something different.

Start this marketing plan today, and implement a process that is proven to work in every market...good or bad...

Delete It, Delegate It, Or Automate It...Words To Live By In Your Mortgage Business

How many unpleasant tasks are languishing on your “To Do” list? You know...the ones you really hate doing so you put them at the bottom of your list and, eventually they are carried over to your next list, and the list after that. We thought the following was great advice to follow.

Our Top 20 (Actually 21) Most Read Articles

Our great web service WebsiteWizard provides accumulated statistics on the number of views each article receives. After 100 newsletter issues, the following articles ranked by popularity, are listed for your review...

Our Top 20 Mortgage Marketing Articles For 2008

With so many mortgage publications struggling to survive, we are happy to inform you that Tom's Mortgage Tips Newsletter is very much alive and well and growing in both reputation and stature. Many of our articles are now being used (with permission of course) far and wide by other mortgage publications, Websites, countless blogs and forums.

In review of 2008, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing Tips. “Tom's Inner Circle Membership” was introduced exactly one (1) year ago and it's growth has been nothing less than phenomenal.

2009 - A New Year And A New Beginning For Your Mortgage Business

Yes it's that time of the year...it's out with the old and in with the new. It's time to make those resolutions and set personal and business goals for the coming year.

2008 was traumatic for both the real estate and the mortgage markets. If you're a movie goer and saw “The Bucket List” this past year, you saw that people can achieve anything before they die just by setting goals and making a list. You saw a new President elected using the message “Be a part of the Change.”

Five Great New Year's Resolutions That Can Profoundly Impact Your 2009 Mortgage Business

We survived 2008 didn't we? Or did we? What a terrible year! There just wasn't a lot of good news in the real estate and mortgage business. Lenders continued to leave the lending industry or go into survivor mode...property values continued their decline pretty much nation wide and, to make matters worse, the credit markets went sour and turned off the money flow to our economy.

Since chances are good you already made a list of personal New Year's Resolutions, I thought I would suggest a few Mortgage Business resolutions to help you prosper in 2009.

You’re Probably Missing Out On A Ton Of Mortgage Prospects

Just how would I know that?

Well...more than 85% of all Mortgage Professionals are generating traffic and prospects through only one or two sources. But, if you're really serious about your Mortgage Business and its long term success, then you want to have prospects coming to you from every-which-way.

7 Tips To Help You Gain Expert Mortgage Recognition

There’s no doubt about it...being seen as a mortgage expert or authority always helps. If you’re calling someone to make a major repair on your house or car, you would approach the person you thought was the most credible and reputable...you would want to call an expert! It’s for that very reason, that becoming a mortgage expert is so important to your Mortgage
Business.

How To Build And Use A “Swipe File” For Your Mortgage Business

It sounds very much unethical and even illegal...doesn’t it? But, just so you know, I’m not advocating or condoning any kind of plagiarism here. So, what exactly is a swipe file?...

Do You Or Your Mortgage Business Need a PayPal Account?

Many of you have asked some detailed questions about PayPal and whether you should set-up an account or not. It’s a question that can’t be answered easily with a quick email...so, let me give you some reasons “for” and against,” and let you make the final decision.

Time Out...Rate Yourself As A Mortgage Professional

Rest assured this is not a test and no one is keeping score. If anything, it’s a little mind exercise and a different way to look and evaluate your efforts as a Mortgage Professional.

Here’s my question…Without thinking about it...what is your very first impression or word that comes to mind when you hear the words...

Our Top 20 Mortgage Marketing Articles For 2007

Just as a quick review…

During 2007 we published some twenty-five (25) newsletters and added one hundred (100) “original” mortgage marketing articles to our archives.

As we set our sights on 2008 we have highlighted the top 20 most popular mortgage articles that you selected and viewed during 2007.

10 Free Resources That All Mortgage Professionals Should Be Using

There are times when free is good and the following resources fit into that category. Believe me when I say...these are items you can use every single day. Try them...you’ll like them.

Numbers That You Must Know About Your Mortgage Business

Successful mortgage people know their numbers. Just for your information...I’m not talking about the normal mortgage numbers that we use every day. You know, mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff.

We Need Your Testimonial Please!

This is really important to me and it can help you too, because after sending me your testimonial I will know who you are (remember how important networking is) and if you wish, you can have your website linked back to my website. I’m after an honest testimonial from people who have purchased our Marketing Products. Read this article to get the whole story...

A Free Gift to Start the New Year

Here we are...the beginning of a new year. Every one of the 365 days of 2006 are gone! Kaput! Done! Finished! History!

What happened to all those great plans you made for 2006? Did you get any of them completed? Did you accomplish what you wanted to? If you did...congratulations to you!

A Loan Officer Went to Heaven

A Loan Officer died and met St. Peter at the Pearly Gates to present himself for admittance to Heaven.

Peter said, “You did a lot of good helping people get into homes and you donated a lot to charity. You even worked on that Habitat house...

I Feel Very Mortgage Inadequate

Right now I'm feeling very inadequate. You know! It's that feeling you get when you've just let someone down. As Mortgage Professionals we have all experienced it. I just couldn't help. Here's the whole agonizing story from the very beginning...

<< Back <<


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Knowing the answers to these questions are the first steps towards building a positive reputation on the web... 20 Synonyms for “Expert” Just as the many synonyms for beginner should be picked over with care to capture the correct connotation, the numerous alternatives available for referring to an expert have sometimes unique or specific senses appropriate for some contexts and unsuitable for others. Here’s a usage guide to such words.... 10 Things To Stop Doing In 2012 Whenever there is a new year, we think of all the things we’d like to do to make this the best year ever, but have you ever stopped to think about things you should stop doing? Kindle Adds Fire to Marketing Channels On Nov. 15, the Kindle Fire made its debut. The price is only $200 which should push more tablets into the mainstream at a breakneck pace. As a result, publishers of mortgage related content will have an even greater opportunity now to be “seen” and garner significant exposure, building their following and businesses as a result... Our Top 5 Mortgage Marketing Articles For 2011 In review of 2011, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing Tips. “Tom's Inner Circle Membership” growth has been nothing less than phenomenal. The following articles have rated high with viewers and available to you to read... When is a “Mistake” Not a Mistake? In his landmark essay about the English language, George Orwell talked about multi-syllabic Latin words that fall “upon the facts like soft snow, blurring the outline and covering up all the details.” 4 Ways to Do More Business Without Spending More Money The following four ways to do more business without spending more money may seem simple and easy to accomplish, yet over 97% of us don’t do these things... One Word: Changes Everything “People are behaving strangely around me. Strangers say hello to me...that’s new. I really didn’t anticipate how many people in the restaurant business even cared about what I had to say.” A Short Course On The Art Of Apologizing How important is an apology? Why do we apologize? And what words seem to work better than others?... What is Hot and What is Not in Technology for 2011 Here are our Top 5 Winners Predicted for 2011 as well as our Top 5 Losers for 2011... 15 Daily Activities That Can Make A Difference In Your Mortgage Business And Life It's amazing how a few daily activities done consistently, can change your attitude, your outlook on life, and your Mortgage Business. How many of the following can you implement into your daily schedule? Three Ways To Publish Your Mortgage Message No doubt about it...the news media is out-marketing you, undermining you and flat-out stealing sales from you. The message in the media is that real estate is bad. Here are three (3) ways to publish your message... Quick Closings...Too Good To Be True? If it looks to to easy, and seems to easy...it's not the real deal. Getting an email from someone who claims to be interested in property "in your area" is a dead give-away. You need to learn to use the “delete” button. The following explains all... A New Alliance Is Formed To Combat Mortgage Rescue Schemes Steps are being taken to organize a powerful alliance of state and federal law enforcers to battle scammers who profit on homeowners facing foreclosure. This article explains all... Strategic Defaults...Commercial Mortgages Are Not Immune Commercial defaulters may affect and influence how financing is obtained by all of us in the years to come. This article explains all... When Was The Last Time You Said...Thanks For Your Time! Sometimes we get so caught up and absorbed in our daily routine (especially since we're in the Mortgage Business), we may forget about other people and their feelings. The following story is a good one and well worth your time... Are Your Friends Holding You Back From Success In The Mortgage Business? There are many that believe that if you keep successful people around you,...you will be successful! This article explains all... How To Immediately Improve Your Writing, Your Advertising, And Your Responses...Guaranteed! Here's an idea that's guaranteed to work. Now, you're probably already using a variation of this, but this article takes it to a new level. It's all about the effective use of “The Rule of 24.” How To Care And Protect Your Mortgage Laptop Computer When Traveling Traveling with your Laptop can present some challenges, especially if your entire Mortgage Business resides on that device. The following advice is well worth considering... Are You And Your Mortgage Marketing FTC Compliant? With all of the changes and regulations we have experienced in our Mortgage Businesses, who would think that the Federal Trade Commission (FTC) is looking closely at how we originate mortgages... The New FHA Lending Guidelines Are In Effect The following article is a great overview of the FHA changes that took effect April 5, 2010... Are You A Public Or A Private Person...If You Are In The Mortgage Business...Do You Have A Choice? Here's a little exercise that's worth your time...Take a few minutes and list everywhere your name may appear as a result of your being in the Mortgage Business. The following items may help you get started with your list... It's Time To Say Goodbye To 2009 And Welcome 2010 Yes...it's definitely time to say goodbye to 2009. There are a number of things you can do to prepare for 2010 and this article covers some of these ideas... Our Top 20 Mortgage Marketing Articles For 2009 In review of 2009, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing. “Tom's Inner Circle Membership” has continued to grow in both reputation and stature. Is IRS Checking Tax Returns Against Home Loan Applications? If you are self-employed and your current home mortgage was based on a mortgage application using stated income, and your tax return shows a lot of write-offs, you may be subject to an audit. Worse yet...if you originated the loans for those self-employed folks...guess who may be brought into the fray? That's right...our names are on those loan applications. This article is a must read... Strategic Default...An Explanation For 25% Of Our Foreclosures A new term has crept into our mortgage vocabulary. It's called the “Strategic Default.” It accounts for at least 25% of our current foreclosures. The following article appeared in The Wall Street Journal Blog and explains it well... A Neat Seven (7) Day Marketing Plan Worth Your Consideration When your marketing efforts aren't producing and things are a little slow...it's the perfect opportunity to try something different. Start this marketing plan today, and implement a process that is proven to work in every market...good or bad... Delete It, Delegate It, Or Automate It...Words To Live By In Your Mortgage Business How many unpleasant tasks are languishing on your “To Do” list? You know...the ones you really hate doing so you put them at the bottom of your list and, eventually they are carried over to your next list, and the list after that. We thought the following was great advice to follow. Our Top 20 (Actually 21) Most Read Articles Our great web service WebsiteWizard provides accumulated statistics on the number of views each article receives. After 100 newsletter issues, the following articles ranked by popularity, are listed for your review... Our Top 20 Mortgage Marketing Articles For 2008 With so many mortgage publications struggling to survive, we are happy to inform you that Tom's Mortgage Tips Newsletter is very much alive and well and growing in both reputation and stature. Many of our articles are now being used (with permission of course) far and wide by other mortgage publications, Websites, countless blogs and forums. In review of 2008, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing Tips. “Tom's Inner Circle Membership” was introduced exactly one (1) year ago and it's growth has been nothing less than phenomenal. 2009 - A New Year And A New Beginning For Your Mortgage Business Yes it's that time of the year...it's out with the old and in with the new. It's time to make those resolutions and set personal and business goals for the coming year. 2008 was traumatic for both the real estate and the mortgage markets. If you're a movie goer and saw “The Bucket List” this past year, you saw that people can achieve anything before they die just by setting goals and making a list. You saw a new President elected using the message “Be a part of the Change.” Five Great New Year's Resolutions That Can Profoundly Impact Your 2009 Mortgage Business We survived 2008 didn't we? Or did we? What a terrible year! There just wasn't a lot of good news in the real estate and mortgage business. Lenders continued to leave the lending industry or go into survivor mode...property values continued their decline pretty much nation wide and, to make matters worse, the credit markets went sour and turned off the money flow to our economy. Since chances are good you already made a list of personal New Year's Resolutions, I thought I would suggest a few Mortgage Business resolutions to help you prosper in 2009. You’re Probably Missing Out On A Ton Of Mortgage Prospects Just how would I know that? Well...more than 85% of all Mortgage Professionals are generating traffic and prospects through only one or two sources. But, if you're really serious about your Mortgage Business and its long term success, then you want to have prospects coming to you from every-which-way. 7 Tips To Help You Gain Expert Mortgage Recognition There’s no doubt about it...being seen as a mortgage expert or authority always helps. If you’re calling someone to make a major repair on your house or car, you would approach the person you thought was the most credible and reputable...you would want to call an expert! It’s for that very reason, that becoming a mortgage expert is so important to your Mortgage Business. How To Build And Use A “Swipe File” For Your Mortgage Business It sounds very much unethical and even illegal...doesn’t it? But, just so you know, I’m not advocating or condoning any kind of plagiarism here. So, what exactly is a swipe file?... Do You Or Your Mortgage Business Need a PayPal Account? Many of you have asked some detailed questions about PayPal and whether you should set-up an account or not. It’s a question that can’t be answered easily with a quick email...so, let me give you some reasons “for” and against,” and let you make the final decision. Time Out...Rate Yourself As A Mortgage Professional Rest assured this is not a test and no one is keeping score. If anything, it’s a little mind exercise and a different way to look and evaluate your efforts as a Mortgage Professional. Here’s my question…Without thinking about it...what is your very first impression or word that comes to mind when you hear the words... Our Top 20 Mortgage Marketing Articles For 2007 Just as a quick review… During 2007 we published some twenty-five (25) newsletters and added one hundred (100) “original” mortgage marketing articles to our archives. As we set our sights on 2008 we have highlighted the top 20 most popular mortgage articles that you selected and viewed during 2007. 10 Free Resources That All Mortgage Professionals Should Be Using There are times when free is good and the following resources fit into that category. Believe me when I say...these are items you can use every single day. Try them...you’ll like them. Numbers That You Must Know About Your Mortgage Business Successful mortgage people know their numbers. Just for your information...I’m not talking about the normal mortgage numbers that we use every day. You know, mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff. We Need Your Testimonial Please! This is really important to me and it can help you too, because after sending me your testimonial I will know who you are (remember how important networking is) and if you wish, you can have your website linked back to my website. I’m after an honest testimonial from people who have purchased our Marketing Products. Read this article to get the whole story... A Free Gift to Start the New Year Here we are...the beginning of a new year. Every one of the 365 days of 2006 are gone! Kaput! Done! Finished! History! What happened to all those great plans you made for 2006? Did you get any of them completed? Did you accomplish what you wanted to? If you did...congratulations to you! A Loan Officer Went to Heaven A Loan Officer died and met St. Peter at the Pearly Gates to present himself for admittance to Heaven. Peter said, “You did a lot of good helping people get into homes and you donated a lot to charity. You even worked on that Habitat house... I Feel Very Mortgage Inadequate Right now I'm feeling very inadequate. You know! It's that feeling you get when you've just let someone down. As Mortgage Professionals we have all experienced it. I just couldn't help. Here's the whole agonizing story from the very beginning... << Back << Do you like this website? Tell your friends about it!