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Mortgage Articles
Welcome to our Mortgage Articles section. Feel free to use our articles in whole as long as they include the author's credits. The articles are listed in order of appearance, with the most recent at the top and the older articles at the bottom. Remember, things change very quickly in the mortgage business and some facts and figures quoted here may go out of date.
Access to all of our 234 Mortgage Marketing Articles (articles may appear in more than one category) can be secured with a paid subscription to Tom's Inner Circle. You'll find that membership does have it's privileges. For all of the details...Click Here.
Attention - Access to our articles may be blocked.
Articles by Subject
Advertising Articles (5) Article Marketing (4)
Attitude Articles (5) AutoResponder/Hosting (5)
Blogging (4) Branding & Titles (1)
Bulletin Board Articles (2) Bumper Stickers/Signs (4)
Business Cards (8) Content/Copywriting (7)
Copyright Infringement (1) Current Market (14)
Customer Relations (9) Data Base/List Mgt. (15)
Direct Mail Articles (4) Domain Name Articles (5)
Door Hanger Articles (2) Education Articles (10)
Email Marketing (18) First Time Home Buyer (1)
Flyers & Brochures (3) FSBO Marketing (10)
Google/SEO Articles (3) Internet & Web Site (16)
Licensing (2) Miscellaneous Stuff (12)
Mortgage Lessons (21) Mortgage Orphans (2)
Motivation & Inspiration (1) Newsletter Marketing (2)
Niche Marketing (6) Outsourcing (2)
Postcards/Note Cards (10) Postcard Newsletters (1)
Prospecting/Leads (10) Public Speaking (1)
Report Marketing (1) Reverse Mortgages (2)
Reviews (3) Seasonal Marketing (6)
Spam Articles (6) Teaching Articles (3)
Please Note: Should you find a group of three or four articles with links that are not active...the articles have been up-loaded to the web site and are scheduled to be published within the next two days. At that time the links will become active and available for reading.
Protect Your Mortgage Business From Spam Complaints With GetResponse
Whether
your email list contains ten (10) mortgage customers/prospects or many thousands, you and your Mortgage Business are vulnerable to spam complaints if you’re using those email addresses, unless you are using a good Autoresponder.
The next time you start to use Outlook, Outlook Express, or Windows Mail to broadcast a message or even send a single email to someone on your list...ask yourself this important question: ”Are you willing to expose and jeopardize your Mortgage Business and everything you’ve worked for, because of a complaint from one vindictive and disgruntled customer or contact?”
A Mortgage Marketing Lesson Learned From Barak ObamaBarak Obama is probably the last person in the world that you would classify as either an internet or email marketing genius. However, as it turns out, the world’s soon-to-be most powerful man has provided all of us in the Mortgage Business an incredible marketing lesson.
Many mornings prior to election day when I checked my email there was a personal email sent the night before from Barak Obama.
How To Build, Maintain, And Market To An Email List Without Using A Mortgage WebsiteIt’s totally understandable as to why you may not have your very own personal mortgage marketing website. Your employment arrangements may prevent it, or like many of us in the business, there is the fear of taking on a job of building a website.
That being said, our purpose here is to help you build, maintain, and market to your very own email list without a www. (website)...so let’s get with it!
Why You Should Never Ever Rent Or Buy Email Addresses For Your Mortgage Business Many of you have probably experienced a situation very similar to the following: You are starting our own Mortgage Business or possibly making a commitment to expand your current marketing efforts and you want to broadcast it to the world using email.
But wait...there’s a problem because you don’t have an email list. That’s “ok” you say...we’ll just find a company that will sell us an email address list...and, that will solve our problem.
Bulletproof Your Mortgage Business Information Using Carbonite
Wow…banks are failing…stocks are falling…families continue to lose their homes, and the Mortgage Business just gets tougher and tougher. No doubt about it, this past year has brought us a litany of misery.
At this point you’re probably wondering…What more could possibly happen? Well, losing the data on your computer(s) could be a major crisis waiting to happen...
Three Great Ways To Keep In Touch With Your Mortgage Customers And ProspectsThere’s no doubt about it…publishing a Mortgage Newsletter is one of the most effective ways you can use to strengthen customer loyalty, build awareness, and establish your brand and market position.
Whether you send it via email or snail mail, a mortgage newsletter is a major project. Most Mortgage Professionals either don’t or won’t, spend the time to make it work. If you fall into this category, you may want to consider one of these alternatives...
Five Marketing Tips Your Mortgage Business Can Use In A Down EconomyHere’s hoping your not missing out on the new business world. Not so long ago, your phone would ring and you would receive a mortgage inquiry or even a response to your advertising. People even spoke to one another.
If you haven’t noticed…things are different. Now, you and/or your Mortgage Business are checked out online and then the decision is made to pick up the phone...or possibly not depending on the results. Web presence has become critical, and the survival of your Mortgage Business depends on it…
Use Caution And Thoroughly Investigate All Income OpportunitiesIf you’ve been searching the Internet for an extra income opportunity…good for you! They are available. Just be sure to totally investigate the company, its people, and their claims, thoroughly.
The following article was received recently as apart of one of my newsletter subscriptions. Feel free to “save” it and pass it on to your friends that are also searching. You can even join the newsletter yourself. Don’t forget to give the author credit…
Can You Or Your Mortgage Business Use A MagicJack?
Yes...I succumbed to the
“100% Risk Free 30 Day Free Trial” offer by MagicJack. That kind of guarantee gets me every time. But, couple that guarantee with the long term savings potential being touted and the incredibly small investment,
I decided to give it a try.
Before we begin, let’s
set the record straight. There’s no affiliation arrangement here and no monies of any kind paid
to me should I write something positive.
Mortgage Marketing Lessons Learned From Our Current Presidential Campaign
Every four years on
schedule, the
If you’re a student of marketing at all, you need to pay attention to what’s going on. Otherwise, you’re totally missing the boat. There are some great mortgage marketing lessons to be learned here, so let’s get started...
Are You Prepared For The National Licensing System For Loan Officers?
As a result of H.R. 3221,
the Housing and Economic Recovery Act of 2008 signed into law on July 30, 2008, a National Licensing System for Loan Officers called S.A.F.E. (Secure and Fair Enforcement) Mortgage Licensing Act of 2008 is in the works.
In anticipation of new
federal law, most states are already enacting, strengthening, changing, and improving their mortgage licensing requirements to meet and/or exceed any possible new Federal requirements.
Will Your Recent Past Affect your Mortgage Future?
Yes…a National Licensing
System for Loan Officers is in the works. Individual states are scrambling to implement and improve their licensing requirements to be in compliance when the new law takes effect.
There is one particular
requirement being considered in the new bill that you should be aware of and the subject of this article.
Do You Need A Mortgage Blog...Or a Mortgage Website?Are
you having a problem deciding which is better for your Mortgage Business…a website or a blog? Well, you’re not alone. Many of you have asked me this question since we published our article entitled “5 Reasons You Might Want To Consider A Blog For Your Mortgage Business.”
15 Ways To Make Your Mortgage Marketing Blog A Real WinnerCongratulations...here’s
hoping your mortgage blog will soon be a reality. We know you’re going to promote your Mortgage Business, but you do need to consider your design, your content, and how you promote your blog.
The
following ideas can help move your blog to a new level and grow your readers, customers, and prospects.
15 Free Ways To Increase Traffic To Your Mortgage BlogAs
we previously mentioned, when you write content (articles) for your mortgage blog that are helpful, entertaining, and engaging, you’ll increase your chances of getting visitors and then retaining them.
You’ll
also find that Search Engines love your blog content which translates directly to higher page rankings and more web visitors.
5 Big Mistakes That Can Stop Your Mortgage SuccessThis article was written by Douglas Goodey, an 80 year old who went from $4.5 million in debt to a worth over $20 million. I think that it's well worth reading...and even taking notes...because these mistakes can impact your Mortgage Business.
Here it is... How To Generate A Mortgage Marketing Newsletter In 10 Minutes Or LessThere's
no doubt about it...sending a newsletter to your customers and prospects is one of the best marketing decisions you could ever make. Unfortunately, most newsletters are expensive, time-consuming and present a whole list of other problems.
Five Marketing Activities That Top Mortgage Producers Prefer To Keep ConfidentialHave
you ever wished you could look over the shoulder of a mortgage top producer and observe their day-to-day habits and activities.
You
probably even have a top producer in mind...don’t you?
They
consistently originate mortgages, month in and month out. They’re making good money. They seem somewhat unaffected by market conditions and fluctuations. They’re super organized and use systems that work quite effectively. They make the whole process of generating their mortgage business look sooooo simple and sooooo easy!
Fortunately,
because of this newsletter, I’ve had the pleasure of working and communicating with some of the very best Mortgage Professionals in the country. I can tell you what I’ve found.
What To Do When Life And The Mortgage Business Are Treating You Badly
As
you know I subscribe to a ton of online newsletters, blogs, and forums. I receive lots of stuff and thought this article by Internet marketer Marlon Sanders was a “good” read. It is reproduced in its entirety...
Note:
The jv he refers to stands for joint venture.
"I'm
Just Gonna Go Eat Weeds"
How
to use the "magic question" to turn cannots into cans, boost those click through rates, ramp up in spite of any economic woes and find your inner power.
5 Reasons You Might Want To Consider A Blog For Your Mortgage BusinessAre
you confused and somewhat perplexed by this whole blogging sensation? Have you been wondering if creating a blog for your Mortgage Business is really worth your time and effort? Hopefully this article will help you understand the immediate benefits of blogging and whether you should get involved or not.
You’re Probably Missing Out On A Ton Of Mortgage Prospects
Just
how would I know that?
Well...more
than 85% of all Mortgage Professionals are generating traffic and prospects through only one or two sources. But, if you're really serious about your Mortgage Business and its long term success, then you want to have prospects coming to you from every-which-way.
7 Reasons Why You Should Be Using Article Marketing In Your Mortgage BusinessWhether
you originate mortgages from your home office, own your Mortgage Business, or are affiliated with a brick and mortar Mortgage Business or Lender, you need to implement ‘article marketing’ into your marketing program.
The
simple fact is if you aren’t marketing your Mortgage Business with articles you’re going to miss a good chunk of the mortgage market. Here are a seven reasons why
12 Tips For Writing And Publishing Your Mortgage Marketing Articles...Part IWriting
articles is probably the fastest and easiest way there is of building your presence, establishing your expertise, and getting your mortgage message in front of a targeted audience. This is a great primer to help you get you started.
Remember...people
very rarely go online looking to buy a product or service. They go online looking for information, and more specifically...free information. They go online to be educated, informed, and in some cases even entertained.
12 Tips For Writing And Publishing Your Mortgage Marketing Articles...Part II Using An Autoresponder In Your Mortgage Business...Things You Need To KnowThe whole subject of
using an Autoresponder is kind of confusing and rarely if ever talked about in the Mortgage Business. This fact alone makes it somewhat mysterious.
As a starting point, we
originally published this article a few editions back: What Is An Autoresponder...And Why Does Every Mortgage Professional Need One? It continues to be one of the most read articles in our archives and a great resource.
The CAN-SPAM Act And What It Means To Your Mortgage Business
There is no doubt the
bill isn't all it was hoped to be, but as of
While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations.
6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists
It is said that that
permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.
Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business
The following is an
excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate.
It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section.
How To Survive The Current Mortgage Turmoil (And Prosper) With The New Marketing Niches
It’s time to stop fighting all of the changes, all of the delays, all of the scrambling to find or replace a lender, and all of the general uncertainty in your life that comes with originating mortgages in today’s market.
If you want to survive (and prosper) in today's residential mortgage market you need to put your self in a position that will allow you to take advantage of the programs that have been created and/or refined and improved to help us get through this crisis. Reverse Mortgages…12 Reasons Why It May Be The Perfect Marketing Niche
Regardless of the condition of your current mortgage pipeline, it’s time that you consider the business opportunities awaiting you in the Reverse Mortgage marketplace.
The potential of Reverse Mortgages is absolutely staggering. Just so we’re on the same wave length here…The Department of Housing and Urban Development (HUD) refers to reverse mortgages as HECMs, which stands for Home Equity Conversion Mortgages.
If you’re looking for a hot new income stream, then you need to review and take into account the following facts when you contemplate your mortgage future... 10 Tips For Choosing A Domain Name For Your Online Mortgage Business
Choosing a domain name is an important first step when setting up and establishing your online mortgage presence. Although you can change your domain down the road, it can be a time consuming project and actually jeopardize your search engine rankings and site traffic.
Follow these 10 tips when selecting your domain name and it will serve you well for years to come... Avoid The Negative Real Estate And Mortgage Hype And Thrive
It must have been a slow news week or so! After a very short break the news media is back with a vengeance and playing their doom and gloom mortgage/credit game.
Half of the experts appearing on the airways are extremely positive. The second half are predicting a financial disaster of the highest magnitude...
Copywriting...Your Key To Mortgage Marketing Success
If you’ve written a mortgage letter or two, implemented a postcard system for your Mortgage Business, contracted for a classified ad, written an article, provided a mortgage report, distributed a brochure, generated a flyer, or just laid-out a new business card...you are a copywriter.
A copywriter according to The Concise
How to Use The A.I.D.A. Formula And Improve Your Mortgage Marketing
For many many years and unbeknownst to most of us, marketing and advertising companies have used something called the A.I.D.A. Formula to produce extremely successful results with their marketing material.
Today, it is still the most often used technique to put together an effective marketing effort with the highest response rate. Here’s what the initials A.I.D.A. stand for...This is a must read article...
25 Copywriting Tips You Can Use To Improve Your Mortgage Marketing Response
The following tips can help you write great copy that communicates, persuades, and more importantly...get results. These guidelines apply to postcards, Web copy, e-mail, sales letters, brochures, direct mail, and more. If your goal is to elicit a positive reaction from your readers, these tips will help...Read this article to learn more... How To Effectively Close (End) Your Mortgage Marketing Messages
You probably know the importance of a great headline to introduce your mortgage marketing material to your reader. But, have you given any thought on how to effectively close (end) your marketing messages?
We listed it as #2 in our previous article…This article explains all...
Lessons Learned From Our Current Mortgage CrisisHere are just a few lessons that I’ve learned from our current mortgage market. I urge you to add your lessons to the list and use them to build your Mortgage Business.
1. It's difficult to hear and read all of the bad news in the press and then be associated with negative people. You must believe that you are a reflection of who you hang out with. I challenge you to do as I have done...get out of any energy draining relationships and fill your time with only positive associations and efforts.
2. Those that are deemed un-professional in the Mortgage Business seldom survive a market that we are experiencing. People that need mortgage assistance are looking...
How To Use The American Dream To Your Mortgage Marketing AdvantageIt’s hard not to get caught up in the negative aspects of our current mortgage/credit/real estate crisis. But many Loan Officers and Mortgage Brokers are taking advantage of the situation and marketing themselves accordingly.
Regardless of all the “doom and gloom”...the American Dream of home ownership is still very much alive and well. All that is required of you is to improve your marketing skills, keep in step with changing economic conditions, and conduct a first-time home buyer’s seminar or workshop.
Be A Hero...Teach Your Mortgage Customers And Prospects About CreditFrom the minute we became Mortgage Professionals we were thrown head-first into that wonderful world of credit. We learned that a thriving economy causes homes to be bought, sold, and refinanced at a somewhat consistent level. A reasonable credit policy is what really makes that economic world turn.
How To Avoid Bad Internet Links And Protect Your Mortgage BusinessThere are some folks that refer to the www in World Wide Web as the Wild Wild Web. This is their way of saying that you’ve got to be careful when you’re on the Internet and I totally agree.
Here’s a case in point...when you click on a link that looks something like this http://Google.com you really expect to land on the Google Web Site. That’s exactly what happens...most of the time. It is possible however,that’s not where you’ll be sent and what you get is totally unexpected... Mortgage Marketing...Quality Content Is King
Quality content has never been more important to a good mortgage marketing program than it is today. Content has become “king” and if you can be a master of quality mortgage content, you will become a “king” in the mortgage industry.
Why is quality content so important?
Today, we live and work in a world filled with information that is accessible to us 24 hours a day via the World Wide Web (www.). Words and content have become extremely powerful tools that drive us forward, motivate us, help us to succeed, and make our lives and businesses more enjoyable and more profitable when used correctly.
Your mortgage customers and prospects know this. They demand much more of what they see and read. Today, your customers/prospects determine your... How To Evaluate Your Mortgage Marketing Content
There’s no doubt about it...in today’s mortgage market quality content is king. Your mortgage customers and prospects demand it. Should you choose not to provide it, they will find someone (your competitor) who will.
Suffice it to say...content doesn’t come automatically. It requires a little effort, a little practice, and a little study to improve upon your copy and content. One thing is sure...your mortgage marketing program will be the better for it.
Writing Your Mortgage Marketing Content...8 Ideas To Help You Get Started
If you’re reading this article, you understand the importance of providing good content in your Mortgage Business.
Evaluating Your Free Mortgage Consultation OfferWhen was the last time you actually received an inquiry requesting your “free mortgage consultation?” Or, maybe you were using the expanded version of that same offer: “Call me today for a free no-obligation mortgage consultation.”