Mortgage Articles -

Mortgage Articles

Welcome to our Mortgage Articles section. Feel free to use our articles in whole as long as they include the author's credits. The articles are listed in order of appearance, with the most recent at the top and the older articles at the bottom. Remember, things change very quickly in the mortgage business and some facts and figures quoted here may go out of date.

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Access to all of our 566 Mortgage Marketing Articles (articles may appear in more than one category) can be secured with a paid subscription to Tom's Inner Circle. You'll find that membership does
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Articles by Subject...

          Advertising Articles (6)           Article Marketing (8)
          Attitude Articles (20)            AutoResponder/Hosting (5)
          Blogging (8)                           Branding & Titles (2)
          Bulletin Board Articles (2)   Bumper Stickers/Signs (4)
          Business Cards (9)              Content/Copywriting (11)
          Copyright Infringement (1)     Current Market (72)
          Customer Relations (10)         Data Base/List Mgt. (16)
          Direct Mail Articles (5)         Domain Name Articles (12)
          Door Hanger Articles (2)         Education Articles (10)
          Email Marketing (27)    First Time Home Buyer (3)
      Flyers & Brochures (3)           FSBO Marketing (10)
          Google/SEO Articles (7)         Internet & Web Site (41)
      Licensing (4)     Loan Modification (2)
          Miscellaneous Stuff (44)         Mortgage Fraud (35)
          Mortgage Lessons (68)           Mortgage Orphans (2)
          Motivation & Inspiration (10) Newsletter Marketing (3)
      Niche Marketing (8)            Outsourcing (2)
          Postcards/Note Cards (11)      Postcard Newsletters (1)
        Prospecting/Leads (11)           Public Speaking (3)
          Real Estate Professionals (3) Referrals (6)
      Report Marketing (1)             Reverse Mortgages (46)
      Reviews (5)          Seasonal Marketing (8)
       Social Networking (12)          Spam Articles (7)
          Teaching Articles (6)               Time Management (3)
          WordPress (1)

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Please Note: Should you find a group of three or four articles with links that are not active...the articles have been up-loaded to the web site and are scheduled to be published within the next two days. At that time the links will become active and available for reading.

To improve both the download time and functionality of this page, we have organized and categorized all of our articles by subject. Only the last twenty (20) articles or so, are listed below. Remember, an article may appear in more than one category.

10 Tips for Managing Email Effectively

In this post I’ll be sharing 10 tips you can use to tame your email. You’ll learn how to handle your domain email with Gmail, organize your incoming messages, process your inbox in batches, communicate quickly and manage the contacts effectively....

I Believe That Bank of America Will Go Away

I’ve written a variety of articles about Bank of America BofA) dying a slow mortgage death (and maybe even an absolute death from the way things are looking right now). Many believe that I am spot on. Others believe that BofA will always be in mortgages, just not with third party originators like mortgage bankers (“direct lenders”) and brokers. Others don’t care; they just hate BofA and wish that the entire institution would go up in smoke...

4 Online Reputation Management Tips for 2012

What are your customers saying about your business, product and/or services? What are your potential customers reading
about your business practices? Where do your customers talk about you? Knowing the answers to these questions are the
first steps towards building a positive reputation on the web...

20 Synonyms for “Expert”

Just as the many synonyms for beginner should be picked over with care to capture the correct connotation, the numerous
alternatives available for referring to an expert have sometimes unique or specific senses appropriate for some contexts and unsuitable for others. Here’s a usage guide to such words....

Current And Up-To-Date Reverse Mortgage News...01-17-12

This is our monthly summary of Reverse Mortgage articles, updated news, and happenings, all in one place. We hope you're involved in the greatest mortgage niche ever created, Reverse Mortgages....

Mortgage Fraud...California Couple Sentenced to 10 Years In Prison For Mortgage Loan Fraud Had Appeal Denied

On Dec. 22, 2011, the 9th Circuit Court of Appeals upheld the sentences of Terrance "Terry" and Sonya "Cheri" Tucker, a Thousand Oaks couple who pleaded guilty to bank fraud in a real estate scheme that cheated homebuyers and investors.

10 Things To Stop Doing In 2012

Whenever there is a new year, we think of all the things we’d like to do to make this the best year ever, but have you ever stopped to think about things you should stop doing?

Kindle Adds Fire to Marketing Channels

On Nov. 15, the Kindle Fire made its debut. The price is only $200 which should push more tablets into the mainstream at a breakneck pace. As a result, publishers of mortgage related content will have an even greater opportunity now to be “seen” and garner significant exposure, building their following and businesses as a result...

Our Top 5 Mortgage Marketing Articles For 2011

In review of 2011, we published 26 issues and some 104 new articles all related to our most favorite topic, Mortgage Marketing Tips. “Tom's Inner Circle Membership” growth has been nothing less than phenomenal.

The following articles have rated high with viewers and available to you to read...

The Mortgage Battlefield of 2012: A View From The Frontlines

Over the next few months you will likely read numerous prognostications from economists, politicians and Wall Street analysts of what will transpire in the mortgage industry in 2012. What I hope you will find different about my thinking below is that it comes from someone who is on the front lines working with....

I'm Not Excited About HARP 2.0

Since President Obama announced this new program, there has been a lot of buzz and many are really excited about the prospect of finally being able to refinance out of their current, 5%, 6%, or even 7% mortgage that they’ve been stuck in for the last 4-7 years. However, before they pop the cork on the champagne bottle too soon, a careful glance at the macro and micro guidelines for this program show that it may not be what most are expecting....

Mortgage Marketing Classics: Direct Mail and Networking

You can’t battle a down market with passivity...it will eat you alive, with a side of green beans. You need to get out there and claw for business. The good thing is that if you do just that, the business is still out there. Often when things get bad, businesses react...

Current And Up-To-Date Reverse Mortgage News...12-20-11

This is our monthly summary of Reverse Mortgage articles, updated news, and happenings, all in one place. We hope you're involved in the greatest mortgage niche ever created, Reverse Mortgages.....

Mortgage Fraud...New Jersey Mortgage Broker Pleads Guilty to Extortion

A mortgage broker admitted in federal court to an extortion conspiracy that defrauded four individuals, including two police officers, out of their money and property....

If The S&P Won’t Give You A Positive Review, What Will You Do?

I remember when Standard and Poor’s (S&P) downgraded the debt of the United States this past August. President Obama,
along with members of Congress were irate. Many financial experts, pundits, and bloggers were all chiming in about how the S&P was....

Three Things Self-Made Billionaires Can Teach Us

Did you see the Barbara Walters special recently – the one where she interviewed self-made billionaires?

It was a fascinating episode! Ms. Walters spoke with four individuals, asking them what experiences and lessons they had learned in their lives that had led to financial riches....

How Many Lenders Will be Left to Lend Money?

Despite Bank of America’s woes, another top lender is on the ropes. This time, it’s Flagstar Bank and things aren’t looking pretty. If Flagstar goes down for the count, absolute consolidation of the real estate finance industry is almost a foregone conclusion....

Study Examines Best Practices of Top Loan Originators

A study released by Mortgage Success Source sought to identify the best practices of top performing loan originators (LOs) and what distinguished them from the average producers. The results, which found that the top 15 percent of LOs produced...

How to Add Value & Become Irreplaceable

A few weeks ago, I had coffee with a new agent here in our area. She said she was having trouble getting investors to stay loyal to her....

The Power of Branding

Strictly speaking, logos, “name treatments”, or other visual images are not brands…but they are representations of brands. Think of them as a shortcut to your brand, one that allows clients to immediately...