Mortgage Orphans -

Mortgage Marketing Articles

Mortgage Orphans (2)

Take An Old Mortgage Marketing Approach...Add A New Twist, And...Reap The Rewards

There’s no doubt about it, the recent mortgage turmoil has taken it’s toll on our Industry’s Loan Officers, Mortgage Brokers, Mortgage Broker Businesses, and a host of other Mortgage Professionals. Thousands in the business have been down-sized, let go, fired, and even locked-out...with many more yet to experience the purging that’s taking place.

As a result, a whole new mortgage marketing opportunity has evolved and many people in the Mortgage Business are
taking full advantage...they’re actually concentrating their marketing and targeting what we call...

Adopting Mortgage Orphans

Here's a great prospecting tip you can add to your list...Many years ago, when I was actively working in a real estate office, I overheard the term "Orphan File."

Just so you know...and, as I found out, they were not talking about children without parents here. So, let's be specific and define what a real estate orphan is. Quite simply, these are people that have either purchased or sold a property through that company by a real estate agent that no longer works for that office.

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