There’s
nothing harder than running into a past client and learning that
they just bought or sold a home...without you. It wounds your
pride, it shakes your confidence, and it hurts your pocketbook.
What I’ve learned over many years is that when someone tells me
their story, I’m rarely surprised after I hear the full story.
Here’s a hint: Out of sight = out of mind...
There’s no doubt about it…publishing a Mortgage Newsletter is one of the
most effective ways you can use to strengthen customer loyalty, build awareness,
and establish your brand and market position.
Whether you send it via email or snail mail, a mortgage newsletter is a major
project. Most Mortgage Professionals either don’t or won’t, spend the time to
make it work. If you fall into this category, you may want to consider one of these
alternatives...
Many
of you have written recently asking for suggestions and alternatives to
maintain contact with your database(s). All of your questions are
similar in that they revolve around the following two challenges we all
face. Readthe entire article. << Back <<
Mortgage Marketing