Mortgage Marketing Articles

If you would like to get a little marketing boost from sending out cards this holiday season, follow these six (6) tips...

8 Etiquette Rules You Need To Follow When Sending Your Mortgage Greeting Cards

Should I send holiday greeting cards or not send them? You probably ask yourself that question every year at this time. There are tons of reasons and benefits for your mortgage business by sending those holiday cards and very few for not. Just do it!

Here are a few etiquette rules you need to keep in mind so that it’s done correctly...

How To Protect Your Mortgage Business And your Recipients When Sending Ecards

Electronic greeting cards seem like a great idea...right? Just a few simple mouse clicks on an ecard site and you can send a card via email to your friends, family, referral partners, mortgage prospects and customers.

What a super concept...or is it? There could be the potential for a huge problem for both you and your mortgage business. Here’s why...  

Why You Should Be Using Paper Holiday Greeting Cards In Your Mortgage Business

It’s not my intent to get all warm and mushy here. But take a moment and think how you feel when you receive a really nice card in the mail.

If you’re anything like me, you probably appreciate the time and thoughtfulness that went into selecting and sending the card. You may even show it to others by displaying it in your office, or even a prominent place in your home.

The point is…paper holiday greeting cards work...and, you need to use them in your mortgage business.

Sound impossible? Believe me it’s not. In fact, you’ll be amazed at the positive response you’ll receive as a result of this quick daily activity.

As you know, the number one reason sited as to why people buy, was because the buyers "liked and trusted their sales person."  "Liking" is the single most powerful element in a sales and referral relationship. What better way to help establish this powerful relationship of appreciation and trust, than by the use of this simple activity.

So, you’ve been doing a great job of maintaining your database and periodically mailing to your list using postcards. Your list is not particularly large, about 200 names or so, but it’s a good one and you have secured mortgage business from it.

If you’re currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage marketing efforts a real winner. Read this article to learn more...

Postcards can be more than an inexpensive way to “stay in touch” with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Here are a few unusual ways you can use postcards in your mortgage business. Read the entire article...

If you didn’t, there’s still plenty of time. You’re probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards?
 

The answer is...because you want to be different! You want people to remember you! You want to stand-out from the rest of the crowd! Here’s an article worth reading...

You've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database. Now it's time to keep your name in-front of these folks so that they'll think of you when it comes time for them to make a mortgage decision. Remember, about 1 in 6 contacts on your list will be making either a purchase or a refinance mortgage decision this coming year...