Mortgage Marketing Articles
Spam Articles (7)
Have You Noticed A Drop In Spam...You Need AVG Anti-Virus For Your Mortgage Business
Have you noticed a sharp reduction of spam email in the last couple of weeks? I certainly have! This is great news...right? Maybe not...you need to read this entire article and find out why...
About two weeks ago (November 11 to 13, 2008) a Web host company called McColo was taken offline. The company is
accused of knowingly helping spammers. Its servers allegedly hosted botnet control type infrastructures and software using hacked PC’s as well as using domains offering fake anti-virus solutions, pornography, and a lot more dirty tricks.
Protect Your Mortgage Business From Spam Complaints With GetResponse
Whether your email list contains ten (10) mortgage customers/prospects or many thousands, you and your Mortgage Business are vulnerable to spam complaints if you’re using those email addresses, unless you are using a good Autoresponder.
The next time you start to use Outlook, Outlook Express, or Windows Mail to broadcast a message or even send a single email to someone on your list...ask yourself this important question: ”Are you willing to expose and jeopardize your Mortgage Business and everything you’ve worked for, because of a complaint from one vindictive and disgruntled customer or contact?”
The CAN-SPAM Act And What It Means To Your Mortgage Business
There is no doubt the bill isn't all it was hoped to be, but as of January 1, 2004, the CAN-SPAM Act of 2003 turned US federal law against our biggest internet nemesis...spam.
While it was intended to be a tool to begin the shut-down of spammers and their merchant allies, the law affects all online businesses and businesses that use email in their marketing and for maintaining customer relations. This is a must read article...
6 Tips For Maintaining Your Mortgage Marketing Opt-in Email Lists
It is said that that permission based marketing is perishable. In other words, the email list that you have been so diligently building for your Mortgage Business experiences a much shorter life span than your regular customer/contact physical (snail mail) address list.
This article isn’t meant to discourage you from building your lists...in fact, quite the opposite...
Understanding the Use Of Opt-in Email Marketing In Your Mortgage Business
The following is an excerpt (in quotation marks) from the Website of Spamhaus.org a long time anti-spam advocate.
It is provided as is (with only a couple of changes caught by my spell-check) and can be found in their FAQ’s section.
“The Golden Rule is: Never...
Are You And Your Mortgage Business Spamming?
Every week I receive a number of emails from my Newsletter Subscribers. Although many of the emails involve questions
and comments about articles that have been published, and marketing programs that are offered…a growing number of
them are advertising messages promoting a particular Mortgage Broker/Loan Officer or a Mortgage Business.
As you probably know, every email that I send has my email address attached. So, some people are using this as a low
cost way to build their email list by simply adding my address to their list.
Are You Sending Unsolicited Advertising To Your Mortgage Customers And Prospects?
If you’re using a throw away email account for sending mortgage business emails, the chances are good that you’re also sending advertising messages that are being added to the end of your message. In fact, even a paid service like netzero will tack on an unsolicited advertising message.
Just so you know...A throw away email account is an account that shows in your “From” field your name and one of the following: @yahoo, @hotmail, @aol, etc.
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